Develop and execute comprehensive communication and PR strategies to build and maintain the brand's corporate image and drive impactful media engagement across various stakeholders.
- Develop and implement annual communication and PR strategy for the brand and product portfolio. - Define key messages, media strategy, PR plans, KPIs, timeline, and performance tracking. - Manage corporate image, media relations, crisis, and PR policies/procedures. - Build and maintain relationships with media, KOLs, automotive communities, retailers, agencies, and internal stakeholders. - Manage PR campaigns, media announcements, media kits, speeches, CEO interviews, and PR content across channels including content creation with KOLs - Work with media agencies to ensure high-quality media exposure and KPI delivery. - Lead press conferences, product launches, test-drive events - Manage PR budget, reporting, administration, and agency coordination. - Internal communications, and other assigned tasks.
- Education: University degree in Journalism, Marketing, Advertising, Communications, or related fields. - Language: Excellent English and Vietnamese communication, writing, presentation, and public speaking skills - Experience: Minimum 6 years of experience in Communications/PR, including at least 3 years in a management position - Passionate about cars - Proven track record in successful PR campaigns from strategy, planning, to management - Strong digital PR capability of communication trends, media channels, and content creation with KOLs. - Creative, detail-oriented, ambitious, and passionate about building impactful brand communications. - Strong leadership skills and stakeholder management capability.
