About Publicis Groupe
Publicis Groupe is a global leader in marketing, communication, and digital business transformation. With over 80,000 professionals across 100 countries, we offer seamless access to expertise in creative, media, data, and technology. In Vietnam, Publicis Groupe houses leading creative agencies, media agencies, digital production, PR, event, and tech/data teams.
About PMCI Vietnam
PMCI (Publicis Media Content and Innovation) is where creativity, culture, and technology meet to build meaningful brand experiences. We are part of Publicis Media within the global Publicis Groupe network, giving you exposure to one of the worlds leading communications groups. We open internships once a year and when we do, we commit to mentoring and investing in the next generation of talent.
Job Description - Content Intern
As a Content Intern, you will support the Content and Innovation team with research, idea development, storytelling, and execution support for client work. You will learn how modern content is built using insights, collaboration, and AI-enabled workflows, and you will help turn thinking into client-ready outputs.
Key Responsibilities
Research and Insight
- Track cultural and digital trends across platforms and communities, and explain why they matter for brands.
- Use desk research and simple social listening to gather signals, then turn information into clear insights.
- Apply AI tools to speed up research synthesis and to draft first passes for summaries or outlines.
Creativity and Storytelling
- Develop idea territories and content angles from insights that can work for specific audiences.
- Draft short scripts, captions, and narrative flow for proposals and concept boards.
- Build clean, client-ready slides that present ideas clearly and persuasively.
- Create simple mockups or mood references using design tools or AI when needed.
Collaboration and Stakeholder Support
- Work with internal teams in media, strategy, and partnerships to shape proposals.
- Coordinate with publishers and content partners under supervision, and capture actions and next steps from meetings.
- Manage small workstreams, keep checklists updated, and flag risks early.
Execution and Quality
- Prepare documents, trackers, and presentation materials that meet PMCI standards.
- Quality check proposals for completeness, clarity, and basic brand safety considerations.
- Assist in gathering performance learnings and simple post-mortem notes.
Qualifications
- Students with a Marketing, Communication, or a related degree.
- Strong curiosity about culture, media, and technology with an eager to learn and grow.
- Clear writing and presentation skills in Vietnamese and English (proficiency in additional languages is a plus).
- Comfort exploring AI tools for research and ideation.
- Proficiency with Google Slides, Docs, and Sheets or Microsoft Office equivalents.
- Team spirit, accountability, and attention to detail.
Extra requirements
- Basic skills in Canva or Figma.
- Basic video or image editing using CapCut, Premiere, or similar tools.
- Basic data handling in Excel or Google Sheets.
- Experience from student projects, clubs, competitions, or freelance work.
