Performance Marketing Specialist

ROLE OBJECTIVE

Manage and optimize VCI's digital advertising system to generate high-quality leads, control acquisition costs, and increase revenue across all coaching/training programs.

You'll go beyond running ads: executing strategies, funnels, CRM, and full-funnel education marketing.

KEY RESPONSIBILITIES

Plan and execute campaigns

• Build multi-channel performance campaigns (Meta, Google, LinkedIn, TikTok, Zalo, Email...)
• Manage budgets (100–300M VND/month) and optimize for ROAS, CPL, CPA
• Run A/B tests, retargeting, scaling, and performance tracking

Build and optimize funnels

• Design full funnels: Lead Gen → Conversion → Retention → Upsell
• Collaborate with the content/design team to align creatives with customer insights
• Write/refine creative briefs; match messages to buyer awareness

Set up systems and integrations

• Coordinate landing pages, forms, automation, payment & tracking
• Tools: Google Tag Manager, GA4, Facebook Pixel/API, Hubspot/Mailchimp/Zapier
• Propose tracking flows and lead-to-sale automation
• Track and improve paid ads performance
• Weekly/monthly ads performance reporting with insights and suggestions

JOB REQUIREMENTS

• 2+ years in performance marketing (education/coaching preferred)
• Proven success with medium/large budget campaigns
• Solid funnel and customer journey understanding
• Experience across multiple ad platforms (Google Adwords, LinkedIn, Facebook)
• Able to work with tech/CRM/automation systems
• Self-driven, result-focused, eager to learn
• Good English (reading/writing)

PREFERRED

• Experience in education/coaching startups or training orgs
• Familiar with CRM flows, nurturing, automation
• Full ownership of campaign lifecycle from idea to closing

BENEFITS

Competitive salary + performance bonuses

Work directly with founders and senior leadership

Free access to VCI's premium coaching programs (ICF Level 1 & 2...)

Supportive, professional, growth-oriented environment

Clear path to Marketing Manager / Growth Lead in 6–12 months

HOW TO APPLY

Send CV + portfolio (if any) to: [Confidential Information]

Subject: Application – Senior Performance Marketing – [Your Name]

More info: https://vcicoach.com