Performance Marketing Specialist

KODO creates atmosphere through scent, design and intention.

We transform spaces into meaningful experiences. Our fragrances do not simply fill a room; they shape how it feels to be in it. We collaborate with brands, hotels, studios and private clients to create elegant, authentic and thoughtful scent environments that leave a lasting impression.

Rooted in Japanese fragrance culture and guided by modern minimal design, KODO stands for clarity, presence, craftsmanship and quiet luxury.

Our vision: to become the leading brand for multisensory spatial design in Asia and Europe not through volume, but through excellence.

We are looking for a data-driven Performance Marketing Specialist who knows how to cahnge insights into strategic actions and impactful campaigns.

You will work closely with our local teams in Vietnam to build and scale digital marketing initiatives that support brand growth and customer engagement.

This role requires both analytical thinking and hands-on execution and a genuine appreciation for aesthetics, branding and emotional experience.

1. Plan & Execute Campaigns

• Manage paid media across:
• Meta (Facebook/Instagram)
• Google Ads (Search, Display, YouTube)
• Optional: LinkedIn Ads, TikTok Ads, Programmatic, Zalo Ads
• Develop and optimize full-funnel performance strategies
• Continuously test audiences, creatives and landing experiences

2. Analyze & Report

• Monitor performance using GA4, Meta/Google dashboards, CRM & Pancake
• Build clear reports with actionable insights
• Lead structured A/B testing and scaling tactics

3. Cross-Team Collaboration

• Work with Marketing, Content, Sales and Product in Vietnam
• Align campaigns with brand and business objectives
• Provide creative teams with performance-based direction

4. Innovation & AI

• Stay current on platform trends and best practices
• Evaluate and use AI tools for automation and personalization
• Recommend new channels, formats and optimization approaches

Required

• 4+ years hands-on experience in performance marketing
• Strong expertise in Meta & Google Ads
• Solid understanding of analytics, attribution & tracking (GA4, UTM, Tagging)
• Proven ability to translate data into actionable insights and strategy
• Highly analytical, structured and proactive working style
• Good English communication (spoken and written)

Preferred

• Experience with premium, design-driven or global brands
• Experience with LinkedIn Ads, Programmatic, Zalo Ads or TikTok Ads
• Knowledge of CRO and landing page optimization
• Experience with marketing automation, CRM or lead nurturing funnels
• Familiarity with AI-based marketing workflows

• A role with real ownership and measurable business impact
• The opportunity to shape digital growth in a premium brand environment
• A calm, thoughtful and creative-driven working culture
• Space to experiment, learn and work with new tools & AI approaches
• Working together with colleagues from different countries and backgrounds
• Competitive salary based on experience
• Support for learning and skill development

• You think strategically and execute precisely
• You are curious, detail-oriented and always looking to improve
• You value clarity, aesthetics and meaningful communication
• You work proactively and independently, taking ownership