About upGrad
upGrad is a global leader in online higher education, empowering professionals to upskill and advance their careers through world-class programs in collaboration with top universities. At upGrad Vietnam, we bring this mission to life locally, helping learners unlock their potential and achieve their goals.
Role Summary
The ideal candidate for this role: You are an intensely passionate educator who not only loves
teaching but also teaching in the best possible way not just to the brightest but also the struggling under-achievers. You will gladly go out of your way to bring the best to the learners and bring out the best in them.
Roles & Responsibilities
- Work in advertising tools to implement and optimize digital ads campaigns across all channels included but not limited to display/retargeting, video, mobile, Google SEM & PLA, Facebook/Tiktok/Youtube/Instagram Ads.
- Place and monitor media buys and make adjustments as necessary to optimize the results daily.
- Evaluate digital ads performance produce detailed reports on campaigns.
- Collaborate with APAC digital team, other departments & stakeholders (Sales & Customer delivery team) to understand customer behavior and insight that could add value to ads TA segmentation and thus, increase the conversion rate from lead to sales.
- Research competitor's online activities and new advertising trends that could benefit business performance.
Skills Required
- Degree in Marketing management, business, advertising, communication, IT or similar.
- 5-7 years experiences working in digital advertising with proven track on successful ad campaigns in Google/Facebook/Tiktok/Instagram/Youtube.
- Passion and experience in edtech is a huge plus.
- Proficiency in the following: programmatic display, paid social and paid search.
- Have been working in all aspects of ad campaign management: campaign plan, setup, ad
- trafficking, optimization, reporting and analysis.
- Strong experience working with Ads accounts & tools, with understanding in pixel management.
- Ability to work under pressure, in fast-paced and deadline-driven environment.
- Ability to see problems, seek what can be improved, offer ways to fix all the roadblocks, test and learn on different methods to improve final results.
What We Offer:
- Competitive salary and performance-based incentives.
- Dynamic and supportive work environment.
- Opportunities for career growth within a fast-growing global edtech company.
- Training and development programs to enhance your skills.
Office: 170 Tran Quang Khai, Tan Dinh Ward, HCMC
Working Hours: 9 AM 6 PM (Monday Friday)
Employment Type: Full-time
