About PATI Group
PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.
We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
As we continue our rapid growth trajectory, we're seeking a visionary Marketing Manager (DTC e-Commerce Business) to lead our marketing efforts and drive us towards these goals.
Job Summary
Are you ready to take the lead in scaling a high-potential e-commerce brand to the next level
PATI Group is looking for a Marketing Manager to spearhead our Direct-to-Consumer (DTC) growth across the Men's Health and Women's Health collections. In this high-impact role, you'll take full ownership of end-to-end DTC performance and be the strategic driver behind our ambitious goal of reaching $50M in annual revenue within the next 23 years.
This is a unique opportunity for a data-driven, results-oriented marketer who thrives in a fast-paced, growth-focused environment and is ready to make a real difference.
Responsibilities
- Team Growth: Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.
- Agencies Management: Manage performance agencies (Email, Google Ads, Amazon) to drive growth.
- Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.
Qualifications
Must-Have Requirements
- Experience: Minimum 10 years of hands-on experience in DTC e-commerce marketing with a proven track record in performance growth.
- Website & Landing Page Execution:
- Familiar with Shopify & landing page builders like: Gempage, Replo, PageFly.
- Candidate must be willing and able to build landing pages & configure website on your own.
- Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
- Solid grasp of budget planning and allocation - able to manage 1 billion VND/month efficiently.
- Must be comfortable with performance analysis; good mental math is a plus.
- Demonstrate strong action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.
- Candidate Type: Plug-and-Play candidate only; no room for potential candidates with no practical experience
Behavioral Competencies
- Integrity: The No. 1 required quality.
- Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
- Discipline: High level of discipline with zero tolerance for undisciplined behavior.
- Mentorship: Ability to lead by example and develop junior team members into high performers.
- Psychological Understanding: Understanding how performance creatives work for each ad platform.
- Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
- Alignment with our core values and behaviors.
Nice-to-Have Requirements
- Regional Experience:Experience with U.S. or EU e-commerce markets.
- Technical Skills:Experience with Klaviyo and marketing automation tools.
- Growth Experience:Experience working in hyper-growth environments or startups scaling from Series A to Series C.
Compensation and Benefits
- Income: Up to 55,000,000 VND per month + incentive based on performance (open to negotiate).
- Performance Bonuses:
- Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $1K-$3K are paid monthly.
- Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
- Equity Offer: Potential to transition into a Head of Media / Marketing Director role with an equity offer.
Team Management
- Reports to: CEO.
- Career Path: Potential promotion to Marketing Director based on performance.
- Current team dynamic: 3 Marketing Operators, working with cross-functional Community & Affiliate team and 4 performance marketing agencies.
- Expected team size by 2026: 5-6 Marketing Operators (3 Assistant Managers and 3 Senior Associates).
Working Location
On-site, 18 Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.
