Performance Marketing Manager (DTC E-commerce)

PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.

We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.

As we continue our rapid growth trajectory, we're seeking a visionaryMarketing Manager (DTC e-Commerce Business)to lead our marketing efforts and drive us towards these goals.

Are you ready to take the lead in scaling a high-potential e-commerce brand to the next level

PATI Group is looking for aMarketing Managerto spearhead our Direct-to-Consumer (DTC) growth across the Men's Health and Women's Health collections. In this high-impact role, you'lltake full ownership of end-to-end DTC performance, and be the strategic driver behind our ambitious goal of reaching$50M in annual revenue within the next 23 years.

This is a unique opportunity fora data-driven, results-oriented marketerwho thrives in a fast-paced, growth-focused environment and is ready to make a real difference.

• Team Growth:Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.
• Agencies Management: Manage performance agencies (Email, Google Ads, Amazon) to drive growth.
• Product Launch Success:Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.

• Experience: Minimum 10 years of hands-on experiencein DTC e-commerce marketing witha proven track recordin performance growth.
• Website & Landing Page Execution:
• Familiar withShopify& landing page builders like:Gempage, Replo, PageFly.
• Candidate must be willing and able to build landing pages & configure websiteon your own.
• Technical Skills:Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
• Solid grasp ofbudget planning and allocation- able to manage1 billion VND/monthefficiently.
• Must becomfortable withperformance analysis;good mental math is a plus.
• Demonstrate strongaction-oriented thinking(HOW) andstrategic thinking(WHY) in decision-making.
• Candidate Type:Plug-and-Play candidate only; no room for potential candidates with no practical experience.

• Integrity:The No. 1 required quality.
• Data-Driven Decision-Making:Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
• Discipline:High level of discipline with zero tolerance for undisciplined behavior.
• Mentorship:Ability to lead by example and develop junior team members into high performers.
• Psychological Understanding:Understanding how performance creatives work for each ad platform.
• Listening Skills:Ability to make others feel heard and valued during discussions and team interactions.
• Alignment with our core values and behaviors. Read more about our culture here:https://www.patigroup.com/t/culture.

• Regional Experience:Experience with U.S. or EU e-commerce markets.
• Technical Skills:Experience with Klaviyo and marketing automation tools.
• Growth Experience:Experience working in hyper-growth environments or startups scaling from Series A to Series C.

• Income:Up to 55,000,000 VND per month + incentive based on performance (open to negotiate).
• Performance Bonuses:
• Monthly Bonus:If the team achieves a $1M net profit target, bonuses of $1K-$3K are paid monthly.
• Annual Bonus:This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
• Equity Offer:Potential to transition into a Head of Media / Marketing Director role with an equity offer.

• Reports to:CEO.
• Career Path:Potential promotion to Marketing Director based on performance.
• Current team dynamic:3 Marketing Operators, working with cross-functional Community & Affiliate team and 4 performance marketing agencies.
• Expected team size by 2026: 5-6 Marketing Operators (3 Assistant Managers and 3 Senior Associates).

• On-site, 18 Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.

• Monday - Friday:8:30 AM to 5:30 PM, with 1-hour lunch break.
• Saturday (Culture Day):6:30 AM to 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.

(Make sure you have read and agreed to our working location and hours, including joining our Saturday activities.)