Performance Marketing Lead (Retail Media)

• We develop a closed-loop platform empowering brands and agencies to stay on top of the market trends, monitor digital shelf, automate campaigns, and leverage operational insights for digital commerce growth.
• Our platform serves a varied client including leaders, operators, and scientists in media, marketing, and e-commerce teams across brands, digital agencies, e-commerce enablers, and marketplaces, facilitating efficient revenue generation on Retail Media Network, a $100B category that will dominate the digital advertising for a decade.
• We earn a track record of facilitating over $3 billion in GMV, optimizing more than $200 million in media spend, and catering to clients in over 10 countries worldwide.
• Recognized in Gartner's Market Guide for Digital Shelf Analytics alongside 15 other leading global SaaS companies from the US, Europe, and India.
• Our aspiration is to develop a Positional Software that simply change the way that advertisers gather insights and make decisions. A combination of Notion and The Trade Desk.

• Challenge the status quo and have the yes if mindset.
• Believe strongly that you can build product and service to make an impact at global scale.
• Eventually participate in shaping our product and company strategy.
• Debate and be listened.

• Own portfolio strategy for 20-35 storefronts across Shopee, Lazada, and TikTok Shop. Plan monthly budgets, forecast GMV targets, and define optimization playbooks per brand.
• Design and execute media plans that translate client KPIs into daily operation workflows. Create structured playbooks for different campaign types (seasonal, BAU, promotional) and train operators to execute them.
• Enable operator execution by building decision frameworks, operation checklists, and real-time performance dashboards. Define what success looks like per storefront, then measure against it.
• Manage client relationships at the strategic level. Own weekly/monthly performance reviews, communicate proactively when performance gaps appear, and propose data-driven optimization recommendations before clients ask.
• Identify and resolve operational friction. When operators can't scale—data sync breaks, integration delays, platform constraints—diagnose root cause and either fix it or escalate with clarity.
• Drive adoption of optimization levers (GMV Max, budget distribution, keyword labs, DSA). Test new ad tools, validate workflow fit, document best practices, and coach operators on deployment.
• Build systems to scale without hiring. Propose and prototype automation—monthly reporting templates, campaign setup scripts, performance alerts—that compress manual work. Partner with product and engineering on implementation.
• Collaborate with Product and CS teams. Translate operator pain points into feature requests. Partner with CSM on account health and upsell opportunities. Work with Product on ad tool prioritization based on what will move your portfolio KPIs.

• AI collaboration: Claude, Perplexity
• Platform: Epsilo (retail media orchestration engine), Shopee/Lazada/TikTok Shop seller centers
• Data & analytics: Google Sheets, Notion dashboards, SQL-based reporting
• Tools: Notion, Slack, Google Workspace
• Communication: Direct with clients via Slack and email; async-first culture

• Own portfolios with world-class brands including Unilever, P&G, L'Oréal, Colgate, and Reckitt across 50+ storefronts.
• Build the MSO operating model from the ground up. Define playbooks, workflows, and scaling frameworks. Your approach becomes company standard.

• 3+ years in performance marketing operations, account management, or media planning in e-commerce, retail media networks, or agencies. You've managed budgets in the $100K-$5M range and know how platforms work from the inside.
• Expert-level knowledge of Shopee, Lazada, or TikTok Shop ad operations. You understand daily budget mechanics, ROAS targeting, bid management, and the friction points operators face.
• Strong analytical capability. You translate performance data into narratives: Here's why ROAS dropped. Here's what we change next. You're comfortable with dashboards, pivot tables, and spotting trends before they break.
• Operator mindset with strategic lens. You can execute daily optimizations and also step back to ask Is our entire approach right You balance urgency (hit this month's GMV target) with optionality (test new channels for Q2).
• Excellent communication across technical and non-technical audiences. You present data to clients, translate client requests into operator workflows, and explain platform constraints to product teams. You write clearly and rarely need edits.
• Self-driven ownership. You own portfolio P&L and hold yourself accountable. You don't wait for escalation; you diagnose and propose. You document your work so others can replicate it.
• Comfort with ambiguity and iteration. The MSO role is new. You'll define what success looks like, propose workflows, test them, and refine based on what works. You don't need a perfect brief to start.
• Work directly with founders and operators. Your customer insights shape product roadmap. You're not in a silo.
• Immediate leverage on unit economics. Improve per-operator capacity from 15 to 35 storefronts, and you've cut unit economics by 50%. Direct revenue impact.
• Early GTM team member. You define how we scale MSO across APAC. Massive leverage on company growth.

• Application review: We review your application, resume, and GTM experience notes.
• Screening call: 30 min. We align on role expectations and you answer initial questions.
• Portfolio deep-dive: Bring 1-2 examples of campaigns you've scaled or optimized. Walk us through your thinking: What was the problem What did you change What was the outcome
• Team interview: Meet with current MSO lead. Discuss real portfolio scenarios and how you'd approach them.
• Decision: We'll let you know within 1 week
• Swiftly adjust budgets, bids, and activations to achieve optimal results while proactively responding to client requests for campaign changes and enhancements.
• Efficiently manage platform and technology, ensuring smooth operations and resolving issues promptly, and execute targeted scripts to meet and exceed client goals.
• Develop strong, trusting relationships with clients through regular updates and performance reviews, engaging in weekly calls to provide detailed recaps and actionable insights.
• Analyze the impact of operational activities on key performance metrics to drive continuous improvement and refine strategic plans to meet evolving client objectives.
• Conduct comprehensive research to identify the most effective keywords and ad objects for campaigns, restructuring and planning campaigns to stay ahead of industry trends.
• Evaluate the feasibility and practicality of client budgets to ensure efficient resource allocation, providing monthly budget updates and optimizing strategies for maximum impact.
• Formulate comprehensive monthly plans, outlining clear strategic initiatives and actionable steps to consistently achieve and exceed performance targets.

You can apply for this role to mail [Confidential Information]