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We are AhaSlides, a SaaS (software as a service) company. AhaSlides is an audience engagement platform that allows leaders, managers, educators, and speakers to connect with their audience and let them interact in real-time. We launched AhaSlides in July 2019. It's now being used and trusted by millions of users from over 200 countries all around the world.
We are a Singapore corporation with a subsidiary in Vietnam and a soon-to-be-set-up subsidiary in the EU. We have over 30 members, coming from Vietnam (mostly), Singapore, the Philippines, the UK, and Czech.
We are looking for a Performance Marketing Lead to join our team in Hanoi, as part of our effort to scale up sustainably.
If you are interested in joining a fast-moving software company to take on the big challenges of fundamentally improving how people worldwide gather and collaborate, this position is for you.
Job Overview
We are seeking a strategic and results-driven Performance Marketing Lead to oversee and scale our digital marketing efforts. You will be responsible for driving customer acquisition, optimizing campaign performance, and ensuring efficient budget use across multiple channels. This role is critical in achieving our growth objectives and will require a deep understanding of paid media, analytics, and creative optimization.
Key Responsibilities
Strategy Development: Create and implement performance marketing strategies to achieve user acquisition and revenue goals.
Campaign Management: Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, Brevo and others. Manage paid listings on third party websites and media partners.
Budget Optimization: Manage and allocate budgets effectively to maximize ROI and minimize CPA.
Performance Analysis: Monitor, analyze, and report on campaign performance, providing actionable insights to improve results.
Creative Optimization: Collaborate with the creative team to develop ad assets that drive engagement and conversions.
Team Collaboration: Work closely with cross-functional teams, including product, analytics, and sales, to align marketing efforts with overall business goals.
A/B Testing: Conduct experiments to test new channels, strategies, and creatives, driving continuous improvement.
SEO & SEM Alignment: Coordinate with SEO teams to ensure alignment between paid and organic strategies.
Market Research: Stay updated on industry trends, competitors, and new opportunities in digital marketing.
Requirements
Experience: Minimum 5 years of experience in performance marketing, preferably in a leadership role.
Technical Skills: Proficient in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools like Google Analytics or Data Studio.
Analytical Mindset: Strong ability to analyze data and translate it into actionable insights.
Strategic Thinking: Proven track record in developing and executing successful digital marketing strategies.
Creativity: Experience in crafting compelling ad copy and collaborating on creative ad concepts.
Leadership: Ability to lead a team and mentor junior marketers.
Education: Bachelor's degree in Marketing, Business, or a related field (preferred but not required).
Soft Skills: Excellent communication, project management, and problem-solving abilities. Proficient in spoken and written English.
What you will get
About the team
We are a fast-growing team of 40 talented engineers, designers, marketers, and people managers. Our dream is for a made in Vietnam tech product to be used by the whole world. At AhaSlides, we realise that dream each day.
Our Hanoi office is on Floor 4, IDMC Building, 105 Lang Ha, Dong Da district, Hanoi.
Sounds all good. How do I apply
Job ID: 103802239
