Key Purpose of the Job:
The Performance Marketing Executive is responsible for executing, monitoring, and optimizing digital marketing campaigns to achieve growth goals, improve cost efficiency, and drive conversions.
This role works closely with Content, Creative, Community Engagement and Telemarketing teams to ensure advertising effectiveness across platforms such as Meta, Google, TikTok, Zalo, and other paid media channels.
Responsibilities
1.Campaign Execution
- Set up and optimize ads on Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
- Run campaigns aligned with specific objectives: lead generation, traffic, engagement, conversion, etc.
- Optimize budgets, bidding, audience targeting, creatives, and landing pages to meet performance KPIs.
2.Performance Monitoring & Reporting
- Track campaign performance on a daily/weekly/monthly basis.
- Analyze key metrics: CPC, CPM, CTR, CPL, ROAS, CVR, retention, and more.
- Generate insights and propose optimization actions based on data.
- Prepare performance reports for the Team Lead.
3.Market Research & Analysis
- Stay updated on market trends, user behavior, and best practices across advertising platforms.
- Conduct competitor benchmarking: creatives, strategy, landing pages, messaging.
- Propose A/B tests for creatives, audience targeting, and campaign structure.
4.Internal Collaboration & Process Management
- Work with Content and Creative teams to request and review ad materials (banners, videos, images, captions).
- Work with CME, TMK team to optimize and keep track of the quality of leads.
- Improve tracking processes: UTM, pixel, GA4, events/conversion tracking.
5.Landing Page & Funnel Optimization
- Monitor user journeys from ad click to conversion.
- Recommend improvements to UX/UI, content, and CTAs on landing pages.
- Collaborate with Web team to enhance the conversion experience.
Required Competencies
- Hands-on experience with Meta, Google, or TikTok Ads.
- Strong understanding of digital advertising and ad platforms.
- Analytical skills with the ability to interpret reports and identify insights.
- Logical thinking, attention to detail, and proactive problemsolving.
- Basic understanding of tracking: pixel, GA4, events, UTM, Hubspot
- Strong communication and teamwork abilities.
- Excellent time-management and organizational skills
Qualification and Experience Required
- Minimum 2 years of Performance Marketing or Digital Marketing
- Bachelor's degree in marketing, communications, advertising or related field.
