Performance Marketing Executive
- Working Hour: 8AM - 5PM (Mon - Fri) VNT
- Hiring process: English Screening -> In-depth Interview
- Salary: Up to 40,000,000 VND Gross / month
- Working Type: Full-time Employee with Labour Contract, full Insurance coverage
About the Company
As a subsidiary of a leading financial services organization, the team supports businesses through data-driven marketing initiatives while contributing to personalized financial planning and investment management solutions.
This role is ideal for someone with 3–5 years of marketing experience who enjoys hands-on execution, campaign management, and marketing operations. The successful candidate will play a key role in driving marketing activities, managing Meta advertising campaigns, tracking marketing expenditures, and ensuring campaigns are delivered efficiently and on schedule.
Responsibilities
1. Meta Ads Management:
- Set up, manage, monitor, and optimize advertising campaigns on Meta platforms (Facebook and Instagram).
- Regularly update ad creatives, copy, audience targeting, and campaign settings to improve performance.
- Track and analyze campaign metrics, including reach, impressions, clicks, engagement, and conversion-related indicators.
- Prepare campaign performance reports and provide recommendations for optimization.
2. Marketing Operations & Campaign Execution:
- Coordinate with internal stakeholders, including Design, Content, Sales, and Operations teams, to ensure marketing campaigns are executed according to timeline and objectives.
- Maintain marketing calendars, campaign schedules, and asset delivery timelines.
- Support the planning and execution of marketing initiatives, promotions, events, and brand activities.
- Work with external vendors, agencies, and partners to ensure smooth execution of marketing projects.
3. Marketing Budget & Cost Management:
- Monitor and track marketing expenditures against approved budgets.
- Maintain accurate records of marketing costs, invoices, purchase orders, and vendor payments.
- Prepare regular budget tracking reports and highlight any spending variances or potential overspending.
- Support the Marketing Manager in maintaining cost efficiency across marketing activities.
4. Singapore Market Support:
- Develop and execute campaigns that resonate with Singapore-based audiences by considering local consumer behavior, trends, cultural nuances, and seasonal events.
- Conduct competitor monitoring and basic market research to identify opportunities and best practices.
- Stay updated on Singapore market trends, digital marketing developments, and consumer preferences.
Qualifications
- Experience: Around 3-5 years in a marketing role, with hands-on experience using Meta Ads Manager.
- Skills: Familiar with Excel or Google Sheets for basic tracking; organized and detail-oriented.
- Mindset: Proactive, willing to learn, and comfortable with routine operational tasks.
- Local knowledge: Understands the Singapore / SEA / APAC / relevant market (e.g., knows what local audiences respond to).
Good to Have (Optional):
- Experience with Google Analytics or TikTok Ads.
- Experience with the Finance/Fintech/Insurance industry.
- Ability to speak basic Mandarin to coordinate with local vendors.
What We Offer:
- A supportive environment to grow your skills in performance marketing.
- Exposure to end-to-end marketing operations.
- Young, collaborative team culture.
If you have not been contacted within two weeks of your application, please consider that we have decided to move forward with other candidates whose qualifications more closely match the role. Thank you for your interest, and we wish you every success in your job search.
