Performance Marketing (B2B) PPC

Required Qualifications:

● 7 years of experience managing high-performing PPC campaigns across Google

Ads, Linkedin ads, Bing Ads, Meta (Facebook) Ads.

● Proven track record in promoting SaaS B2B products through paid advertising

campaigns.

● Demonstrated ability to develop, optimize, and scale campaigns that deliver strong

CTR, ROAS, and other key performance metrics.

● Prefer to have experience running advertising campaigns across the U.S., Europe

and Latin America

● Familiarity with Google Tag Manager for tracking, tagging, and performance

monitoring.

● Strong proficiency in Google Analytics 4 with expertise in data analysis and

deriving actionable insights for campaign optimization.

● Excellent budget management skills with a history of efficient allocation to

maximize ROI.

● Experience with additional platforms such as YouTube Ads, advertising networks,

or emerging PPC platforms.

● Solid understanding of A/B testing principles and hands-on experience optimizing

ad copy and landing pages.

● English: Advanced / Fluent

Responsibilities:

● Develop and implement data-driven PPC strategies across multiple platforms

(Google Ads, LinkedIn, Meta, Bing) aligned with marketing KPIs.

● Identify, evaluate, and test new cost-effective advertising channels to expand reach

and improve ROI.

● Launch, manage, and continuously optimize PPC campaigns across platforms to

maximize performance and conversions.

● Plan and execute retargeting campaigns to re-engage audiences and drive repeat

conversions.

● Conduct in-depth keyword research, audience segmentation, and competitor

analysis to refine targeting and boost efficiency.

● Create and test high-performing ad copy and landing pages through A/B testing to

improve CTR and conversion rates.

● Monitor campaign performance in real time, adjusting bids, creatives, and

targeting to improve Quality Score, CTR, and ROAS.

● Manage and optimize advertising budgets, ensuring efficient spend allocation

across channels to achieve campaign objectives.

● Prepare detailed performance reports with actionable insights based on key KPIs.