About the company
Publicis Groupe is now the largest communications group in the world, operating across creativity, media, data, and technology to support business transformation in a platform-driven world. Through The Power of One, we bring together expertise across markets and disciplines, enabling teams to work as one connected platform and deliver impact at scale.
With nearly 100 years of heritage, Publicis Groupe is entering its second century, driven by a spirit of resilience that has shaped every transformation along the way.
About the Role
We're looking for a strategic and results-driven Performance Lead to own performance media strategy, investment, and delivery for our clients. You will play a key role in translating business objectives into effective performance strategies across channels, working closely with clients, media planning teams, and partners to drive measurable growth.
We're seeking a proactive leader with strong performance media experience who can manage budgets and multiple campaigns, contribute confidently to client discussions, and coach and develop a performance team in a fast-paced environment.
Key Responsibilities
As Performance Lead, you will own performance media strategy, investment, and delivery, driving measurable growth for our clients while leading and developing the performance team.
- Performance Strategy: Translate business and campaign objectives into clear performance strategies, defining channel roles, audiences, KPIs, budget priorities, and optimization approaches.
- Integrated Media Thinking: Partner closely with media planning teams to ensure performance strategy and execution are aligned with the overall media approach, audience strategy, and role of each channel.
- Budget Governance: Oversee performance media investment, pacing, and allocation to ensure budgets are deployed effectively against agreed objectives and KPIs.
- Client & Stakeholder Leadership: Lead performance discussions with clients and internal stakeholders, providing clear perspectives on performance, opportunities, risks, and recommended actions.
- Performance Governance: Establish optimization frameworks, quality standards, and review processes to ensure consistent and high-quality campaign execution across the team.
- Data & Measurement Leadership: Define how performance data should be structured, analyzed, and visualized to enable faster decision-making and more meaningful performance evaluation.
- Reporting & Automation: Champion scalable reporting, dashboarding, and automation solutions that reduce manual workload, improve data consistency, and enable teams to focus more time on analysis and optimization.
- Performance Intelligence: Lead performance reviews, identify trends and patterns across campaigns, and translate findings into actionable media and business recommendations.
- Team Leadership & Capability Building: Coach and develop the performance team through clear ownership, structured quality control, knowledge sharing, and ongoing capability development.
Qualifications
- 6-8 years of experience in performance marketing; a degree in Business, Marketing, Data, Technology, or a related field is preferred.
- Experience in FMCG is preferred; beer category experience is a plus.
- Experience across Lead Generation, E-commerce, and D2C solutions.
- Strong expertise in Meta, TikTok, and other performance marketing platforms.
- Strong analytical mindset with the ability to leverage data, technology, and automation to drive business results.
- Results-oriented with a proven track record of delivering performance objectives.
- Strong leadership, stakeholder management, and cross-functional collaboration skills.
- Excellent communication and presentation skills, with the ability to translate complex concepts into clear business recommendations.
- Ability to connect media performance with business impact and commercial outcomes.
- Curious, adaptable, and committed to continuous learning in a fast-changing environment.
Ready to take the next step and be one of our Lions
Apply via LinkedIn.
We review applications on a rolling basis, so early submissions are strongly encouraged. Only shortlisted candidates will be contacted.
