About the Role
We are looking for a proactive Performance Executive - Ecommerce to drive our performance marketing initiatives. You will take full ownership of end-to-end campaign management across top marketplace platforms and paid digital media channels to maximize traffic, conversions, and ROI.
Key Responsibilities
- Gain deep, hands-on mastery and execute campaigns seamlessly across major e-commerce marketplaces (Shopee, Lazada, TikTok Shop) as well as key media networks (Meta Ads, Google Ads, TikTok Ads).
- Oversee the complete lifecycle of marketing campaigns, from initial strategic setup and daily deployment to active optimization and post-campaign evaluation, ensuring perfect alignment with broader business KPIs.
- Continuously monitor and fine-tune campaigns by managing bidding strategies, refining audience targeting, controlling budget pacing, and boosting conversion rates to consistently drive quality traffic and sales.
- Analyze complex performance datasets to extract actionable insights, translating numbers into clear, structured dashboards and comprehensive reports that guide strategic decision-making.
- Manage campaign budgets and project timelines efficiently, ensuring all deliverables meet the highest standards of accuracy and quality, particularly during high-pressure mega sale periods
Skills And Experience
- A Bachelor's degree in Media & Advertising, Marketing, Business Administration, or a related field.
- Minimum 2 years of hands-on experience in e-commerce performance marketing or a related digital media role.
- Proven expertise in setting up and optimizing campaigns on e-commerce platforms (Shopee, Lazada, etc.) and off-platform advertising systems (Facebook Ads, Google Ads, etc.).
- Strong analytical skills with proficiency in Excel for data analysis and reporting.
- Highly organized, proactive, and responsible, with the ability to manage multiple priorities in a fast-paced environment.
- A strong interest in e-commerce, a data-driven mindset, and a commitment to continuous learning and improvement.
Qualifications
- 1-2 years of experience running paid media campaigns, ideally in ecommerce or D2C
- Hands-on with Meta Ads Manager, Google Ads; experience with onsite ads is a plus
- Solid understanding of ecommerce KPIs (traffic, conversion, A2C, ROAS)
- Skilled in analytics platforms such as GA4, Looker Studio, or similar
- Agile, data-driven, and comfortable working under tight timelines
- Fluent in Vietnamese; English proficiency is an advantage
Why Join Us
At Publicis Groupe, you'll be part of a team that powers digital commerce for leading brands. We don't just run ads, we build media engines that convert. If you love performance, pressure, and platforms, this is your runway.
