Performance Digital Marketing Executive

JOB DESCRIPTION

• Plan, execute, monitor, and optimize paid advertising campaigns across multiple digital platforms, including Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
• Manage campaign setup, audience targeting, budget allocation, bidding strategies, and performance optimization to achieve business objectives and KPIs.
• Track, analyze, and evaluate campaign performance using analytics and tracking tools to generate actionable insights and recommendations.
• Prepare regular performance reports, highlight key findings, and propose optimization strategies to improve campaign effectiveness and ROI.
• Implement and manage tracking solutions, including Facebook Pixel, Google Analytics, Google Tag Manager, and other measurement tools to ensure accurate performance monitoring.
• Conduct research on audience behavior, market trends, competitors, and emerging digital advertising opportunities.
• Collaborate closely with internal teams, including Account, Content, Creative, Design, and Media teams, to ensure campaign consistency and effectiveness.
• Support testing initiatives such as A/B testing, audience segmentation, retargeting, lookalike audience development, and conversion optimization.
• Stay updated with platform updates, industry best practices, and emerging trends in performance marketing and digital advertising.
• Contribute ideas and recommendations to improve campaign performance, workflow efficiency, and overall digital marketing effectiveness.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, or related fields.
• At least 1–2 years of experience in Performance Marketing, Digital Advertising, Paid Media, or similar roles.
• Hands-on experience managing and optimizing Google Ads and Facebook Ads campaigns.
• Good understanding of advertising strategies, audience targeting, retargeting, lookalike audiences, conversion optimization, and campaign performance metrics.
• Experience using Google Analytics, Facebook Pixel, Google Tag Manager, Looker Studio (formerly Data Studio), or similar reporting and analytics tools.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Good planning, research, presentation, and reporting skills.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Strong communication and teamwork skills with the ability to collaborate effectively across departments.
• Proactive, responsible, results-oriented, and comfortable working in a fast-paced agency environment.

BENEFITS

• An educational and fast-paced working environment that enables employees to maximize their potential and professional growth.
• Competitive and negotiable salary package.
• 13th-month salary according to company policy.
• Performance review conducted annually with opportunities for career development and salary adjustment.
• Full participation in Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese Labor Law.
• Transportation support for business-related travel through the company's Be Business policy.
• Annual health check-up provided by the company.
• Annual company trip and team-building activities.
• Participation in internal events, company celebrations, Happy Friday activities, and festive occasions throughout the year.
• Professional, dynamic, young, and friendly working environment.
• Opportunities to attend training programs, workshops, and industry events to enhance professional knowledge and expertise.
• Fully equipped working tools and facilities in accordance with company policy.
• Additional benefits and welfare programs according to the company's regulations.