About the Role
We are building an independent Content Team dedicated to performance marketing.
We are looking for a Performance Creative Specialist (Video-focused) to drive high-impact creative production.
This role focuses on executing performance-driven video content at scale, leveraging strong hands-on expertise and modern AI-powered workflows.
Senior candidates with strong potential may be considered and promoted to Lead
Key Responsibilities
1. Creative Strategy & Direction
- Develop and execute video-first creative strategies for paid digital campaigns.
- Build scalable creative frameworks including hooks, messaging angles, and testing matrices.
- Ensure all creative output aligns with performance KPIs such as CPA, CTR, and ROAS.
- Translate campaign data and performance insights into actionable creative improvements.
2. Video-Focused Production
- Conceptualize and oversee the production of short-form performance videos (630s ads).
- Maintain high standards in creative quality, production speed, and output consistency.
- Provide direction on storytelling structure, editing style, pacing, and hook optimization to maximize engagement and conversion.
3. AI-Driven Creative Workflow
- Integrate AI-powered tools into the content creation process (video generation, scripting, visual enhancement, and workflow automation).
- Improve production efficiency through AI-supported creative processes.
- Continuously explore and experiment with new AI tools to increase creative scalability.
4. Cross-Functional Collaboration
- Work closely with Media Buyers to align creative testing strategies.
- Support campaign scaling through data-driven creative iteration.
- Collaborate with Marketing/Product teams when required.
Requirements
- Must-Have
- 3 - 5+ years experience in digital creative production, with strong focus on video ads
- Advanced video editing skills (Premiere Pro, After Effects, CapCut, or equivalent)
- Strong understanding of performance marketing & creative testing
- Experience integrating AI tools into content workflows
- Data-driven mindset and fast execution capability
Preferred (Nice-to-Have)
- Good English communication skills
- Experience working in performance-heavy industries (fintech, mobile apps)
- Experience managing high-volume creative production environments
- Strong understanding of Meta/TikTok ad ecosystems
What We Offer
- Fast-paced, performance-focused creative environment
- Other benefits according to company policy
- Flexible remote working arrangement
- Competitive package
