ABOUT THE COMPANY
Crossian is a technology-driven e-commerce business. At Crossian, we leverage AI to automate data analysis and campaign optimization — so creative has become the real competitive edge in user acquisition. In this model, Performance Creative Specialists own their strategy end-to-end, without a layer of middle management in between. You're not executing someone else's plan — you're the one deciding what wins, and using AI agents to make it happen at scale. It's a role for someone who wants full ownership, thinks like a strategist, and learns fast enough to keep up with tools that change every month.
Working Place
- Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
- Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City
WHAT YOU WILL DO
- Work with AI agents to produce and scale creative, guiding and refining their output to drive performance
- Conduct market research to uncover creative angles and content directions
- Develop ad creative concepts and content ideas, then turn them into clear, structured content briefs
- Own the content brief creation workflow and design content flows from concept to finished creative
- Collaborate with the Content/Creative team to brainstorm ad ideas and bring concepts to life
- Execute A/B tests for videos/images across UA campaigns to find high-performing creative
- Analyze creative and campaign performance (CTR, CVR, CPM, CPI, ROAS) and turn results into new creative angles and iterations
- Work alongside UA campaigns on major ad platforms (Applovin, Google Ads, Meta, TikTok, Mintegral, Affiliate, etc.), staying close to how creative performs in-channel
WHAT WE ARE LOOKING FOR
- A bachelor's degree in Marketing, Data Analysis, Economics, or a related field.
- A strong academic foundation in mathematics is a real plus (Or a track record of achievements or awards in math during your school years).
- 2-5+ years in Digital Marketing or User Acquisition for mobile apps/games. Background at a Top-tier Tech/E-commerce or gaming company is a real plus
- Advanced English proficiency (equivalent to IELTS 7.0+)
- Strong content development skills: a solid grasp of content components and elements, brief creation, and content flow design; able to turn market and data insights into fresh creative angles.
- Understanding of core performance marketing metrics (e.g. CTR, CVR, CPI, ROAS); Direct experience running ad campaigns is a plus.
- Comfortable using AI tools in a creative and analytics workflow. Experience building or working closely with AI-driven marketing workflows or agents is a plus
- A fast learner who adapts quickly as tools and platforms change.
- Strong analytical skills and the ability to read performance data and translate it into creative decisions.
- A growth mindset and performance-driven approach — always testing, learning, and iterating.
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Total Compensation Package (Avg. 25 months/year):
- Monthly Salary: Competitive and negotiable based on experience
- Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
- Premium Global Health Insurance
- Statutory contributions (SI, HI, UI) based on 100% of gross salary.
- 5-day working per week (Monday to Friday)
- 12 days of paid annual leave & 3 well-being off days
- Training & Development Budget, including access to free Coursera courses.
- A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family
- An annual 5-star events & Team Building Budget
- Office Life: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
- Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.
