In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (Home Credit) collects and processes candidates personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data Processing.
By submitting your application to Home Credit through Linkedin, you acknowledge that you have read, understood and agreed to the contents of the Agreement, Notice and Acceptance for Personal Data Processing available at the following link: https://career.homecredit.vn/en/article/agreement-notice-acceptance-for-personal-data-processing/, and consent to Home Credit collecting and processing your personal data in accordance with applicable laws and regulations
KEY RESPONSIBILITIES
Campaign Strategy & Execution:
- Develop and execute comprehensive digital campaigns strategies and initiatives to achieve business growth of lending products, VAS products across various Partner's platform, affiliate channels.
- Design targeted campaigns based on customer segments, leveraging data insights to optimize messaging, channel selection, and timing.
- Collaborate with the Product team to ensure that campaigns efforts are closely aligned with product features and business objectives.
- Manage end-to-end campaign processes, including planning, executing, monitoring, ensuring all campaigns are delivered on time and within budget.
Cross-functional Collaboration:
- Work closely with Marketing, Product and CVM teams to leverage customer data and insights for more effective targeting and personalization of acquisition campaigns, ensure a seamless customer journey from acquisition to onboarding and retention.
Performance Monitoring & Optimization:
- Monitor the performance of digital sale campaigns
- Analyze campaign data to identify trends, insights, and areas for improvement, making data-driven adjustments to maximize effectiveness.
- Report campaign performance to senior management, providing actionable insights and recommendations for future campaigns.
Budget Management:
- Monitoring budget for digital campaigns, ensuring efficient allocation of resources to maximize return on investment.
- Track and report on campaign spending, adjusting strategies as needed to stay within budget while achieving acquisition goals.
Customer Focus:
- Develop a deep understanding of target customer segments, tailoring campaign messages and creative assets to resonate with different audiences.
Innovation & Continuous Improvement:
- Stay up-to-date with the latest trends and technologies in digital lending, identifying opportunities to innovate and improve acquisition strategies.
- Explore new channels, tools, and approaches to reach potential customers more effectively and efficiently.
Other tasks and/or activities assigned by line managers.
KEY REQUIREMENTS
- 6+ years of experience in digital lending or digital growth, with a focus on customer acquisition & optimization in a fast-paced environment, preferrable in Banking or Consumer Finance or Fintech
- Proven track record of developing and executing successful digital campaigns across multiple channels.
- Strong analytical skills and experience using data to inform campaign strategies and optimize performance.
- Familiarity with marketing automation tools, CRM systems, and digital analytics platforms.
- Results-driven with a strong focus on achieving measurable outcomes and driving business growth.
- Creative and innovative mindset, with a passion for exploring new ideas and approaches in digital growth.
- Strong problem-solving skills, with the ability to identify and address challenges in a dynamic environment.
- Excellent communication and project management skills, with the ability to manage multiple campaigns simultaneously.
- Strategic thinker with the ability to translate business objectives into actionable marketing plans.
- Collaborative and adaptable, able to work effectively across teams and respond to changing priorities.
COMPENSATION & BENEFITS
- 13th Salary Fixed and KPI Bonus
- Premium Health Care for personal & dependents
- 24/7 Accidental Insurance
- 100% Social Insurance
- Meal + Phone Allowance
- Yearly Medical Checkup
- 18 Annual Leaves
