About Marou
At Marou, our mission is to connect the world with award-winning Vietnamese Chocolate. We are a vertically-integrated chocolate company dedicated to crafting the finest artisanal chocolates using only the highest quality ingredients. With a commitment to exceptional taste, sustainability, creativity, and design, we aim to provide a unique and indulgent chocolate experience to our customers. Our products are distributed worldwide, and we pride ourselves on maintaining a high level of customer satisfaction.
ROLE PURPOSE
As part of Marou's E-commerce team, the Paid Acquisition Specialist owns new-customer growth across Marou's global markets from Vietnam to France, Singapore, and other export territories.
This is a creative-led performance role, not a pure media-buying function: beyond managing campaigns and budgets, the Specialist drives growth through strong creative direction, trend awareness, and a sharp sense of what makes people stop and buy.
The focus is on performance, creativity, and scale, measured on customer acquisition cost, new-customer ROAS, and profitable growth across markets.
Over time, this role is designed to expand from paid acquisition toward broader growth ownership (retention, CRM, and loyalty), on a path to a Growth Lead position within two years.
KEY RESPONSIBILITY
Paid media strategy & planning
- Define and own the global paid acquisition strategy across all markets
- Set and manage acquisition budgets and targets by market and channel, tied to CAC and new-customer ROAS goals.
- Plan, coordinate, and execute paid go-to-market campaigns when entering or scaling into new territories, including marketplace and food-delivery platforms.
Acquisition execution (platforms & marketplaces)
- Build and scale prospecting campaigns on Meta to drive new-customer growth.
- Manage Google acquisition campaigns to capture and create new demand.
- Run TikTok and emerging-channel acquisition campaigns where commercially relevant.
- Plan, launch, and optimize marketplace and food-delivery campaigns on Amazon, Shopee, Lazada/RedMart, and GrabFood — keyword ads, product ads, banners, and voucher campaigns.
- Optimize product listings, keywords, bidding strategies, and creative variants to improve marketplace ROAS.
- Continuously test audiences, placements, and bidding across channels to lower CAC and scale spend profitably.
Acquisition creative & conversion
- Brief and iterate on acquisition-focused creative (hooks, UGC, video, static) by market and platform.
- Spot and act on platform trends, formats, and cultural moments to keep acquisition creative fresh and relevant.
- Partner with the creative team to keep a steady pipeline of fresh cold-audience creative.
- Collaborate with e-commerce/web on landing pages and funnels to maximize new-visitor conversion (CRO).
Measurement & optimization
- Use existing dashboards (BI, Excel, GA4) to monitor performance and report weekly/monthly on new-customer growth.
- Read performance data to make optimization decisions on budget, audiences, and creative.
- Coordinate with the analytics/tech team on tracking needs.
Creative & cross-functional collaboration
- Align acquisition activity with the commercial calendar alongside retail, B2C, and marketing teams.
- Manage relationships with external agencies, freelancers, and platform account managers when relevant.
MINIMUM REQUIREMENTS
- 3+ years of hands-on paid acquisition/ performance marketing experience, with a proven record of scaling new-customer growth.
- Demonstrated proficiency in Meta Ads Manager and Google Ads.
- Hands-on experience with at least one marketplace platform.
- Strong command of acquisition metrics: CAC, ROAS, and budget efficiency.
- Proficiency in English
- Strong creative instinct.
- Able to read GA4, dashboards and turn data into clear optimization decisions.
- Understanding of how tracking works (pixels, Conversion API, GA4).
- Multi-market budget management discipline and a CAC/ROAS-driven mindset.
- Organized, proactive, and capable of working independently across time zones
PREFERABLE REQUIREMENTS
- Experience in advertising for D2C, e-commerce, or Shopify-based brands.
- Multi-market experience covering Southeast Asia and/or Europe.
- Familiarity with food, F&B, specialty food, or premium lifestyle categories.
- Experience sourcing and managing creative testing (UGC, video).
- Experience with incrementality or geo-lift testing.
- Light familiarity with Looker Studio, BigQuery, or SQL for reporting.
- Exposure to affiliate, influencer-paid, or programmatic channels.
- French language skills are a plus.
Working location: Marou Chocolate Office, 160 B2 Street, An Loi Dong Ward, Thu Duc City, HCMC.
Working time: Monday to Friday.
In accordance with the laws on personal data protection, we shall apply the Personal Data Processing Notice to all candidates. By submitting your application to Marou Chocolate, you confirm that you have read and understood the Personal Data Processing Notice available at the following link: Marou-Privacy Notice to Candidates & Employees-EN.pdf, and consent to our processing of your personal data for the purpose of assessing your suitability for the position and preparing for your potential employment with us.
