Organic Growth / ASO Specialist (SEO background welcome)

1. About the Company

Puzzle Studio is a fast-growing mobile game studio with a mission to create fun, creative, and high-quality puzzle games for players around the world.

We are guided by our core values of Determination, Dedication, Continuous Learning, Proactivity, and Collaboration, which shape how we work and grow together. At Puzzle Studio, we aim to deliver gaming experiences that bring joy and relaxation to our players.

If you are passionate about gaming, eager to learn, and excited to turn creative ideas into reality, we'd love to have you on our team.

2. Overview

We are looking for an Organic Growth Specialist to work on optimizing our mobile games on App Store & Google Play.

This role is ideal for SEO professionals (25 years experience) who want to transition into ASO (App Store Optimization). You will be trained and supported to develop ASO expertise while working closely with Product, Creative, and UA teams.

3. Key Responsibilities

Keyword & Market Research

• Research keywords and analyze search trends, user intent, and competitors in app stores
• Monitor keyword performance across different markets

Store Listing & Content Optimization

• Write and optimize app titles, descriptions, short descriptions, and metadata
• Apply SEO and conversion-focused writing to improve organic installs and CVR

Creative Optimization (ASO)

• Work with designers on app icons, screenshots, and feature graphics
• Support A/B testing initiatives to improve store performance

Performance Tracking

• Track key ASO metrics such as organic installs, CVR, and keyword rankings
• Analyze results and provide optimization suggestions

Cross-team Collaboration

• Coordinate with Product, UA, and Creative teams during soft launches and global releases

4. Requirements

Must-have

• 2 - 5 years of experience in SEO, Content SEO, or Organic Growth
• Strong understanding of keyword research and search intent
• Good writing skills with a focus on conversion and optimization
• Data-driven mindset and willingness to learn new tools

Nice-to-have

• Experience with mobile apps or games
• Familiarity with App Store / Google Play optimization
• Experience with A/B testing or analytics tools
• ASO experience is a plus, but not required. Training and guidance will be provided.

5. What We Offer

• Competitive salary with 2 annual salary reviews.
• Quarterly performance bonuses.
• Flexible, dynamic, and collaborative working environment.
• Working hours: 7.5 hours/day, Monday - Friday.
• Comfortable pantry with coffee, soft drinks, snacks, and light meals.
• Fun office activities including board games, foosball, football, and weekly badminton.
• Long-term growth opportunities with a clear vision and roadmap.

6. How to Apply

If you are passionate about the gaming industry and eager to contribute to creating global hit games, we would love to hear from you. Please send your CV to [Confidential Information] with the subject line: Application Position [Your Name].

Workplace Address:

Puzzle Studio: 18E Cong Hoa, Ward 4, Tn Bnh District, Ho Chi Minh City