OOH Planning & Buying Manager

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Job title: OOH Planning & Buying Manager

Role Purpose

The OOH Planning & Buying Manager is responsible for developing strategic OOH media plans, managing media buying and vendor relationships, negotiating commercial terms, ensuring campaign delivery, and driving operational excellence across all OOH campaigns. The role also supports business development by providing strategic recommendations and identifying new OOH opportunities.

Key Responsibilities

1. OOH Media Planning (30%)

• Develop strategic OOH media plans based on client objectives, target audience, and budget.
• Recommend the optimal media mix across Billboard, Digital OOH (DOOH), Transit, Street Furniture, Retail Media, Airport, Mall, and other OOH formats.
• Conduct audience, traffic, and location analysis.
• Evaluate media effectiveness and prepare post-campaign analysis.
• Present media recommendations to clients and internal stakeholders.

2. Media Buying & Negotiation (30%)

• Negotiate pricing and added value with media owners.
• Secure the best commercial terms while maintaining campaign quality.
• Manage media booking and reservation process.
• Ensure buying compliance with client procurement requirements.
• Track media inventory and availability.

3. Campaign Management (20%)

• Coordinate with Operations team for campaign implementation.
• Monitor campaign progress and troubleshoot issues.
• Ensure all campaigns are delivered on time.
• Manage production timelines with vendors.
• Review campaign photos and proof-of-performance reports.

4. Vendor Management (10%)

• Develop strong relationships with OOH vendors.
• Evaluate vendor performance regularly.
• Identify new media opportunities and suppliers.
• Support Preferred Vendor Program.
• Maintain updated vendor database and benchmark pricing.

5. Financial Management (5%)

• Monitor campaign profitability.
• Review quotations and purchase orders.
• Ensure billing targets are achieved.
• Support invoice reconciliation.

6. Team Leadership (5%)

• Coach and develop Planning & Buying Executives.
• Allocate workload effectively.
• Review planning outputs.
• Share market insights and industry updates.

Become a champion for meaningful progress

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Next Steps

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