Garena Vietnam is hiring a OM Lead to set how our OM team runs ads, builds our internal Ads Manager tool, and trusts its reporting layer on Power BI / Fabric. You'll own workflow standards, requirement quality, and decision review across OM Operations, Ads Manager internal tool (with AI Copilot), and OM Reporting & Data, and lead the Junior and Collaborator teammates running daily execution under your direction.
Job Description
You'll lead Garena Vietnam's Online Marketing function across three fronts — campaign operations, internal marketing tooling, and data platform — and use AI to make the whole machine run faster and smarter.
Your Mission
This isn't a pure performance marketing role and it's not pure ops. It's both — and then some. You run the paid marketing operation for User Acquisition and Engagement campaigns across titles, you own the quality of what the team produces, and you drive the tooling and data infrastructure that makes the work actually scalable.
Do it well, and you won't just be leading a team — you'll be building the Online Marketing function this company runs on for the next few years.
Your Quest
Campaign Operations & Performance
- Own daily, weekly, and monthly Online Marketing operations across User Acquisition (UA), User Engagement (UE), and Boost Post campaigns — including monitoring, budget allocation, optimization planning, and reporting.
- Identify performance risks and abnormal trends early; drive timely corrective actions with PMs, game teams, data analysts, data engineers, and developers.
Team Execution & Planning
- Lead planning, task assignment, progress tracking, and execution follow-up across Online Marketing Operations, the Ads Manager Web Tool, and the Online Marketing Data Platform.
- Coach team members to work with stronger ownership, structure, and execution quality; step in hands-on when needed to unblock, validate data, or define requirements.
Tooling & Data Platform Improvement
- Translate business needs into clear workflow requirements, dashboard and report specs, data requirements, and internal tool improvements.
- Drive adoption and continuous improvement of the Ads Manager Web Tool, Online Marketing Data Platform, Power BI reports, and AI-assisted workflows.
Documentation & Knowledge
- Maintain playbooks, result archives, and process documentation so the team builds on what's been learned — not starting from scratch each cycle.
Job Requirements
- 4+ years owning unclear, cross-functional work end-to-end — performance marketing, marketing/business operations, product/BA, consulting, or data/reporting ops backgrounds all considered. Hands-on ads experience preferred but not mandatory.
- Marketing judgment for paid operations: campaign objectives, KPI mapping, budget pacing, tracking readiness, creative signals, and optimization logic.
- Reporting literacy: KPI definitions, official data sources, dashboard reading, validation, and the ability to question data quality.
- Ability to turn messy operational problems into clear workflows, owners, checks, and follow-up actions — including writing requirements for internal tools.
- Ownership, structured problem solving, proactive communication, and calm execution under shifting priorities and urgent campaign follow-ups.
What Sets You Apart
- Hands-on experience with Meta, TikTok, Google/YouTube, or similar ads platforms — combined with familiarity with Power BI, SQL, data pipelines, or reporting governance.
- Background in internal tool adoption, AI workflow improvement, or MarTech; genuine game passion is a real differentiator here.
- APPLICATION FORM GUIDANCE: Please help to submit your job application package with the documents as
- Your CV
- The Garena Application Form (You can download the file in the link below, fill in and upload with your CV): https://l1nk.dev/4d28iam
What We Offer
- Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
- Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks.
- Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
- Autonomy: Take charge of your projects and make your mark on the gaming industry.
- Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.
