As an Online Content Executive/Specialist, you will be responsible for managing and executing content projects across Con Cung's online platforms including SEO, product content, PR partnerships, and user-generated content initiatives in the mother and baby category.
You will take ownership of assigned projects end-to-end, ensuring deliverables are completed on time, meet quality standards, and align with both editorial guidelines and business objectives.
In this role, you are expected to work cross-functionally with internal stakeholders and external partners, while using data and user insights to continuously improve content performance and support sustainable growth.
This is a role for someone who can hit the ground running, manages pressure without losing quality, and genuinely wants to grow - not just get through the day.
Key responsibilities
Project Management & Execution (25%)
- Plan, manage, and execute content projects across multiple workstreams simultaneously, ensuring timelines and quality standards are met.
- Coordinate with internal teams and external partners to ensure smooth project delivery.
- Track project progress, flag blockers proactively, and adjust priorities based on business needs.
- Monitor content performance and propose optimization plans based on data-driven insights.
SEO & Online Content Production (30%)
- Research keywords, analyze search intent, and develop SEO-optimized content for the website and blog.
- Upload, edit, and standardize Product Detail Pages (PDP) on Con Cung's platforms, ensuring accuracy and consistency aligned with monthly campaigns.
- Conduct ongoing research on user behavior, market trends, and competitor content to identify improvement opportunities.
- Collaborate with internal teams and freelance writers to maintain content quality and editorial standards.
UGC & Influencer Seeding (35%)
- Support the planning and execution of micro-influencer and seeding campaigns aligned with brand objectives.
- Brief content creators, review deliverables for quality and brand compliance, and track campaign performance.
- Collect and analyze UGC results to inform future campaign directions.
PR & Link Building (10%)
- Identify, reach out to, and negotiate with media outlets, blogs, and content partners for guestpost and backlink placements.
- Manage ongoing relationships with PR partners, track deliverables, and ensure content meets brand and SEO requirements.
- Report on PR and backlink performance, providing insights for future planning.
Job Requirements
- 2+ years of experience in content marketing, SEO, digital marketing, or a related field.
- Strong foundation in at least one of the following: SEO/content writing or social/UGC - with demonstrated willingness to grow in other areas.
- Resilient under pressure. Patient and detail-oriented
- Actively seek feedback, learn from performance data, and push yourself to improve.
- Ability to manage multiple projects simultaneously and deliver under tight deadlines.
- Data-literate — comfortable reading performance metrics and drawing actionable insights.
- Strong communication and stakeholder management skills.
- Self-directed and proactive - able to identify what needs to be done without being told.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related fields.
- Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or ecommerce CMS platforms.
- Prior experience in ecommerce, retail, or parenting/FMCG industries is an advantage.
