The E-Commerce Planner plays a key role in driving online sales performance through effective campaign planning and execution across Con Cưng's digital platforms (App/Web) and partner e-commerce channels. This role works closely with cross-functional teams to ensure the timely launch, performance tracking, and optimization of campaigns aligned with business objectives.
1. Online Sales Planning by Category
- Collaborate with Merchandising and Marketing teams to develop monthly/quarterly/yearly sales forecasts and revenue targets.
- Propose category/product priorities based on seasonality, market trends, and customer behavior insights.
- Plan and execute product-push campaigns (e.g., Hot Deals, Bundles, Flash Sales, etc.).
2. Data Analysis & Performance Optimization
- Utilize tools such as BI dashboards, Google Analytics, and app tracking to monitor key KPIs (e.g., GMV, Conversion Rate, View-to-Buy Ratio, CIR).
- Generate insights to improve sales performance, such as increasing basket size, reducing abandoned carts, and improving add-to-cart rates.
3. Campaign Execution & Coordination
- Act as the key coordinator for online campaigns across departments including Marketing, Merchandising, and Supply Chain.
- Ensure all campaign assets are delivered on time, including deal mechanics, creative ideas, landing pages, vouchers, etc.
- Monitor real-time performance and coordinate issue resolution (e.g., traffic drops, GMV underperformance, voucher errors).
4. Product Display & Conversion Optimization
- Work with UI/UX teams to optimize product placement across the homepage, category pages, and campaign landing pages.
- Analyze product performance by display position (CTR, CVR, GMV) and recommend improvements in layout or content presentation.
Job Requirements
- 3 years of experience in E-Commerce, Digital Marketing, Commercial Planning, or a related role.
- Strong understanding of online customer behavior and campaign mechanics.
- Experience in campaign planning, execution, and basic KPI tracking (GMV, CTR, CIR).
- Data-driven mindset; knowledge of data analytics is a plus.
- Strong cross-functional collaboration skills.
- Familiarity with marketplaces (e.g., Shopee, Lazada) and/or own-brand platforms (App/Web).
- Basic understanding of UI/UX principles.
- Excellent communication and time management skills.
Benefit
- Annual bonus: 2 - 3 months under minimum KPI requirement
- Fast promotion opportunities based on personal ability
- Work in a dynamic, open, creative environment
- Regular training, company team building, birthday bonus
About Concung.com
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
