About WhiteCrow
We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house talent acquisition teams.
About the client
Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.
As an On-Premises Activator (Aperol), you will be responsible for...
Account Recruitment & Management
- Outlet recruitment according to the Aperol On-premise channel plan
- CCM Perfect Store co-creation & execution within the relevant On-Premise perimeter (from visibility to consumer's and Trade activation)
- Maximizing the pre-during and post On Premise consumer journey.
- Jointly help guiding and identifying the right typology of POS/demand space for our brands. Identifying the most influential outlets and venues where to build close partnerships and brand building activities.
- Coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.
- Contributing to the delivery of the On-Premise commercial objectives
Brand Training & Advocacy
- Delivering training sessions for Trade and Consumers at new and existing venues.
- Acting as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.
- Hosting On-premise Aperol activations and events to increase brand awareness and consumer engagement.
Monitoring, Reporting & Insight
- Monitoring and reporting on compliance with agreed promotional programs and pricing guidelines.
- Tracking spending and ROI.
- Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities & challenges.
- Submitting weekly, monthly, and quarterly reports according to KPIs provided.
- Providing market insights and recommendations to the broader Team.
- Working closely with distributors, agencies, and the wider company APMs Team to maximize brand impact.
What you already have...
- Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.
- Travel Availability: Willing to travel frequently within the country.
- Independence and Priority Management: Ability to work independently and manage priorities across market.
- Passion for the Industry: Enthusiasm for the spirits industry and advocacy.
- Relationship-Building Skills: Strong skills in building and influencing relationships.
- Communication Skills: Excellent communication and presentation abilities in English.
- Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.
- Team Player: Strong team player adaptable to diverse cultures.
