Mindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager, Data Analytics to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the Role:
This role reports to the Partner, Client Leadership
3 best things about the job:
Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM.
Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.
The opportunity to learn and collaborate with a wide range of stakeholders across all GroupM business units in APAC.
Measures of success
In three months:
Thorough understanding of the Regional Data processes and commenced utilizing in their day to day tasks & projects
Developed strong working relationships with all team members and relevant stakeholders
In six months:
Has gained any outstanding accreditation/certifications of relevant technologies utilized within the Data team
Manage the design, build, and maintenance phases of client reporting requirements independently
To set proper data collection and methodology accross clients and brands allowing to drive category, competition, consumer and influencer insights for internal planning Teams.
In 12 months:
Implemented training programs for key stakeholders of our Reporting & Analytics solutions, with demonstrated increase in utilization
Supporting the Director & actively contributing on key Reporting & Analytics projects, bringing value to our stakeholders
Responsibilities of the role:
The data analytics is tasked with the extraction of data from various technology systems/ platforms and to transform and visualize the extracted data into templated format to provide planning teams and their clients with crucial business-intelligence.
Designing detailed project plans with various teams, including business justifications as well as time-line, planned with key milestone for tracking project progress
Complete and organized project documentation which outlines report requirements from various planning teams, including data-fields required, as well as data sources for extraction of required data-fields.
Managing challenges by evaluating options and adopting solutions with minimal negative impact of team's deliverables.
Manage project team with clearly defined roles and responsibilities, ensuring they can meet their objectives within time and budget constraints
Maintaining regular communication with all planning key stakeholders and teams to ensure that all parties are informed and aligned at each crucial stage of projects
Work with GroupM Influencer & Content planning team and agencies to develop clear process & data extraction flow to addresses both business goals and beyond.
Conduct in-depth competitive audits on client's influencer activities within internal WPP Tools (BRAND.AI Tools)
Collaborate and play an active role in conceptualization, research, analytic planning and development of client's influencer campaign tracking.
Drive analytic team to deliver data gathering and processing required by Content/Strat planner.
Any other project or tasks as assigned from time to time
What you will need:
5+ years of experience in offline and online media planning/ buying with a media agency
Preferably, have experience working in the digital advertising sector or advertising technology
Passionate about data analytics, statistics and reporting and eager to keep learning
Experience in managing projects in at least one of the following domains: Big data, Complex systems, Marketing BI solutions
Thorough understanding of the software development lifecycle; ability to adjust and apply this knowledge
Familiar with media measurement tools (Nielsen, Kantar, GfK) as well as digital media measurement platforms (DCM, FB Ad Manager, Ad Words etc)
Meticulous attention to detail and effective communication skills
Able to efficiently prioritize and delegate tasks in a fast-changing environment
Past leadership experience and people management skills such as holding direct reports accountable, able to mentor, coach and motivate people.
Experience leading or managing complex projects or campaigns with multiple stakeholders and inter-dependent time-lines
Has a good sense on social trend & influencer industry market
About Mindshare
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people's stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world's leading media investment company, and WPP, the world's largest advertising holding group.
About Vietnam
It's no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of
- 4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
