The Position
Medical Representative
- Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet / exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIs
- Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed
Duties & Responsibilities
1. Promotion Achievement in the assigned territory:
- Territory promotion accountability
- Ensure formulary listing and availability ofBoehringerIngelheim products as required
- Create demand / generate prescriptions for promotedBoehringerIngelheim products by utilizing the available resources / tools / channels and trained behaviours
- Identify opportunities to grow/expand relevant customer universe for BI promoted brands
2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:
- Maintain an accurate & complete customer data base in Veeva
- Develop, validate and execute MCCPs for the allocated territory to maximizeBoehringerIngelheim business and ensure achievement of promotion targets / objectives with particular focus on message execution
- Comprehend, integrate and execute ICPs into MCCPs
- Plan logistics to ensure execution of MCCPs and that high value customers are seen with the required Reach and Frequency, F2F and S2S
- Locally mandated reports are completed accurately, in full and submitted on time
3. Orchestrate Exceptional Customer Experience:
- Communicate with relevantBoehringerIngelheim customer facing roles and work interdependently to ensure customer experience is personalised and relevant to them
- Proficiency in utilizing Veeva resources; Engage, Event Management, surveyfunction , CfE function and OneMessage, FuE function
- Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
- Identify customers preferred communication channels, directing appropriate resources to fulfil the Customers needs
- Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions
4. Superior Customer Engagement Capability (Knowledge & Skills):
- Effective Knowledge depth to communicate confidently and competently with customers
- Effective Customer Engagement Skill proficiency
- Knowledgeable across the Hybrid CEMmodel . Able to execute assigned Marketing strategies within the customers preferred communication channel
- Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms
- Capable and confident in presenting to Groups of customers, both face to face/screen to screen
5. Comply with local regulations, industry and the BI Code of Conduct:
- Comply with all regulations regarding interactions with healthcare professionals (HCPs), following theBoehringerIngelheim Code of Conduct
- Take prompt and necessary actions on issues of compliance and Pharmacovigilance
- Be a role model in compliance with local regulations, industry and theBoehringerIngelheim Code of Conduct
6. Regular Reporting:
- Locally mandated reports are completed accurately, in full and submitted on time
Requirements
Competencies required:
- Industry / Product knowledge
- Promoting skills applied across a diverse range of channels
- Multi-Channel Cycle Planning and Execution
- Customer Relationship Management
- Self-development / learning
- Communication skills
- Planning and organizing skills to collaborate with other customer facing personnel
- IT literacy
Experience:
- At least one year experience in direct promoting in healthcare industry is advantageous.
Our Company
Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.
Why Boehringer Ingelheim
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more Visit https://www.boehringer-ingelheim.com
