The Position
Medical Representative
- Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet / exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIs
- Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed
Duties & Responsibilities
- Promotion Achievement in the assigned territory:
- Territory promotion accountability
- Ensure formulary listing and availability of Boehringer Ingelheim products as required
- Create demand / generate prescriptions for promoted Boehringer Ingelheim products by utilizing the available resources / tools / channels and trained behaviours
- Identify opportunities to grow/expand relevant customer universe for BI promoted brands
- Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:
- Maintain an accurate & complete customer data base in Veeva
- Develop, validate and execute MCCPs for the allocated territory to maximize Boehringer Ingelheim business and ensure achievement of promotion targets / objectives with particular focus on message execution
- Comprehend, integrate and execute ICPs into MCCPs
- Plan logistics to ensure execution of MCCPs and that high value customers are seen with the required Reach and Frequency, F2F and S2S
- Locally mandated reports are completed accurately, in full and submitted on time
- Orchestrate Exceptional Customer Experience:
- Communicate with relevant Boehringer Ingelheim customer facing roles and work interdependently to ensure customer experience is personalised and relevant to them
- Proficiency in utilizing Veeva resources; Engage, Event Management, survey function , CfE function and OneMessage, FuE function
- Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
- Identify customers preferred communication channels, directing appropriate resources to fulfil the Customers needs
- Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions
- Superior Customer Engagement Capability (Knowledge & Skills):
- Effective Knowledge depth to communicate confidently and competently with customers
- Effective Customer Engagement Skill proficiency
- Knowledgeable across the Hybrid CEM model . Able to execute assigned Marketing strategies within the customers preferred communication channel
- Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms
- Capable and confident in presenting to Groups of customers, both face to face/screen to screen
- Comply with local regulations, industry and the BI Code of Conduct:
- Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the Boehringer Ingelheim Code of Conduct
- Take prompt and necessary actions on issues of compliance and Pharmacovigilance
- Be a role model in compliance with local regulations, industry and the Boehringer Ingelheim Code of Conduct
- Regular Reporting:
- Locally mandated reports are completed accurately, in full and submitted on time
Requirements
Competencies required:
- Industry / Product knowledge
- Promoting skills applied across a diverse range of channels
- Multi-Channel Cycle Planning and Execution
- Customer Relationship Management
- Self-development / learning
- Communication skills
- Planning and organizing skills to collaborate with other customer facing personnel
- IT literacy
Experience:
- At least one year experience in direct promoting in healthcare industry is advantageous.
READY TO CONTACT US Please contact our Recruiting Team: [Confidential Information]
Our Company
Why Boehringer Ingelheim
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more Visit https://www.boehringer-ingelheim.com
