Core Responsibilities
- Medical Strategy
- Develop and implement the annual medical strategy and offline/online tactical plan aligned with business objectives for detailed products.
- Analyze market dynamics, customer insights, competitive landscape, and treatment trends to identify growth opportunities.
- Prepare regular business reviews and strategic recommendations for senior management.
- Manage the brand medical budget and ensure efficient allocation of resources.
- Medical Communications
- Develop promotional materials including visual aids and emails/messaging.
- Ensure all communication complies with regulatory requirements and internal review processes.
- Manage relationships with creative, digital, and media agencies.
- Omnichannel & Digital Marketing
- Develop and execute omnichannel customer engagement strategies.
- Manage digital marketing campaigns across email, websites, webinars, social media (where appropriate), CRM platforms, and digital advertising.
- Optimize customer journeys using data and behavioral insights.
- Partner with Business Analysis to improve personalization and campaign effectiveness.
- Evaluate and implement innovative digital tools and AI solutions.
- Customer Engagement
- Build customer-centric medical initiatives targeting healthcare professionals, pharmacists, hospitals, and other stakeholders.
- Support congresses, symposia, webinars, and scientific events.
- Cross-Functional Leadership
- Work closely with Medical Affairs to ensure scientific accuracy and compliant customer engagement.
- Collaborate with Business/Sales teams to translate strategy into effective field execution.
- Lead cross-functional medical team meetings and ensure alignment on priorities.
- Promote collaboration, innovation, and continuous improvement.
- Champion customer-centric and data-driven decision-making.
Qualifications
- Advanced degree in Pharmacy, Medicine, Chemistry or Life Sciences.
- Strong knowledge of omnichannel marketing, CRM, digital campaigns, and customer analytics.
- Experience with product launches and lifecycle management.
- Knowledge of market regulations and compliance requirements.
Key Skills
- Scientific expertise.
- Strategic thinking.
- Communication and presentation skills.
- Digital and omnichannel marketing.
- Project and budget management.
- Business and financial acumen.
- Analytical and problem-solving abilities.
- Ability to work effectively in cross-functional teams.
- Data analysis and performance measurement.
- High ethical standards and integrity.
Who should apply
- At least 5 years of experience in pharmaceutical, cosmetic or healthcare medical marketing experience.
- Experience and knowledge in personal & skin care & hair care will be an advantage
Strong leadership and collaboration to work in cross-functional teams.
