As a Media & Influencer Relations, you will be responsible for cultivating and leveraging strategic relationships with media partners & influencer network to maximize our brands presence and customer engagement. This role demands an in-depth knowledge of fashion trends, a robust network of media and influencer contacts, and a talent for negotiating and securing high-value collaborations that align with our brands prestigious image.
RESPONSIBILITIES:
Media Relations
Identify key media outlets that align with the brands marketing objectives and maximize brand visibility and PR effectiveness
Cultivate and maintain strong relationships with fashion journalists, editors, and media sales representatives.
Manage & negotiate media booking, placements, sponsorships, inquiries and interview requests, seek high-level placements in print & online magazine
Coordinate with PR Content to create relevant and high-quality press releases, media kits, and other PR materials to promote new collections, events, and brand news.
Monitor & report media coverage and track the effectiveness of media outreach efforts
Influencer Relations:
Identify & propose key influencers in different industries who align with the brands marketing objectives, resonate with the brands luxury image and customer engagement
Build and nurture relationships with influencers to secure collaborations, endorsements, and sponsored content.
Negotiate the best terms and manage contracts to ensure mutually beneficial partnerships.
Oversee the execution of influencer campaigns, including content planning, collaboration logistics, and performance tracking.
Monitor & report influencer performance, engagement metrics, and ROI.
Others: follow other requests and assignments from Line Manager based on business needs
Requirements
Qualification:
Bachelors degree in Marketing, Communications, Public Relations, Journalism or related fields
Experience:
At least 2-3 years of experience working in media industry or closely with KOL network,
Have extensive network with media partners, KOLs, preferably in the luxury fashion industry.
Skill/ competence:
Strong negotiation skills and experience securing high-value deals.
Deep understanding of fashion trends, luxury market dynamics, and brand positioning
Excellent communication and interpersonal skills with a knack for relationship-building.
Willingness to learn, work hard and work under pressure.
Benefits
Have a chance to experience the Unique & Differentiate Luxury Fashion and Cosmetic Retail industry.
Get internal purchasing policies for all employees, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
Many kinds of engagement activities will engage you to deeply understand the company and colleagues through activities such as monthly happy hour, team building, year-end party, internal activities, etc.
