* Main tasks:
- Plan strategic marketing/ communication activities to meet the OKRs in quarterly and yearly.
- Develop B2B enrollment channel as per BOD targets: monthly, quarterly, yearly. Seek independent partners, companies, organizations, or public schools.
- Build and maintain good relations with publications and TV stations journalists to ensure maximum positive news exposure for the company.
1.Marketing (70%)
- Build up Digital, Events campaigns according to the annual Marketing plan, in each phase to meet the admission KPIs.
- Create and monitor quarterly and annual Digital, Events budgets, ensuring appropriate budget allocation (optimal budget).
- Create the ways to measure and report the effectiveness of Digital, Events campaigns, collect data, and evaluate performance against objectives.
- Manage coordinating staff/ specialists within the Marketing department.
- Create the Digital, Events strategy and communication program for the product, including promotions aligned with the company's direction.
- Plan, implement, and monitor advertising campaigns for the company's products/ services across various channels: Google, Facebook, Zalo, Email, SMS Marketing.
- Implement marketing researches regularly and keep the company updated with the industry trends, competitor's information, including the market research, analysis, for specific purposes/plans of the company.
2.Brand management &Public relations (30%):
- Organize, coordinate with media agencies and other departments to implement the PR-Marketing events and other PR events to advertise for the school/company.
- Digital Marketing nh SEO/SEM, Email marketing, SMS Marketing, Social Marketing, Affiliate Marketing.
- Build up brand promotion campaigns through Digital Marketing tools such as SEO/SEM, Email marketing, SMS Marketing, Social Marketing, and Affiliate Marketing.
- Be responsible for providing the accurate, complete and effective information to journalists media agencies, publicities & promotion campaign and ensure proper promotional & advertising productions.
- Identify risks, prepare contingency & recovery plans as well as manage resources in the crisis period.
3.Requierments:
- Bachelor's degree in Marketing, Communications, or related field.
- 35 years of experience in Marketing, Digital Marketing, or Brand Management.
- Strong skills in digital tools (Google, Facebook, Zalo, SEO/SEM, Email & Social Marketing).
- Experience in education industry is a plus.
- Creative, data-driven, and result-oriented.
- Good communication in both English & Vietnamese.
- Able to start soon / immediately available is preferred.
Benefits:
- Competitive salary based on experience and capabilities.
- Opportunities for professional training and career development.
- Full insurance benefits in accordance with labor regulations, plus private health insurance and annual health check-ups.
- Participation in team-building activities, school trips, and internal events.
- International-standard lunch provided on campus.
- Up to 50% tuition discount for children studying at the school.
- KPI bonus and annual performance bonus.
Address: ESH - No.16, 12 Street, 13C Residential Areas, Phong Phu, Binh Chanh, HCMC.
Working time: 08:00 AM - 05:00 PM Mon - Fri.
