Marketing & Social Media Senior Manager (Qu?n L C?p Cao Cc Knh Truy?n Thng Marketing)

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Responsibility

Strategic Leadership:

• Understand industry nature, business requirements, and customer strategy to translate them into actionable plans.

• Develop marketing plans and supervise their implementation.

• Establish and articulate project scope, strategy, and objectives to stakeholders.

Team Management:

• Lead and supervise the Design, Media, Content, and Social Media teams to ensure quality execution.

• Build and grow the team by identifying strengths and improvement areas, supporting career aspirations.

• Create a trusting and transparent team environment that encourages growth and idea sharing.

Stakeholder Engagement:

• Engage and align with key stakeholders to ensure objectives and deliverables are met.

• Coordinate with media teams for effective social and other media channel strategies.

Market and Customer Insight:

• Understand customer segmentation and develop tailored propositions.

• Research and evaluate new product opportunities and customer needs to create relevant propositions.

• Analyze market trends and adapt strategies accordingly.

Agility and Adaptability:

• Analyze market trends and adapt strategies accordingly.

Social Media Management:

• Design social media strategies to achieve marketing targets.

• Manage and publish high-quality content across social media accounts.

• Monitor user engagement and optimize content.

• Train internal teams to maintain a cohesive social media strategy.

• Stay updated with new digital technologies and social media best practices.

Job accountability

• Translate industry knowledge, business requirements, and customer strategy into actionable plans.

• Develop and supervise the implementation of marketing plans.

• Lead and supervise the Design, Media, Content, and Social Media teams to ensure quality execution.

• Engage and align with key stakeholders to ensure objectives and deliverables are met.

• Understand customer segmentation and develop tailored propositions based on market trends and customer needs.

• Maintain an agile mindset, adapting to fast changes and balancing immediate priorities with future implications.

• Design and oversee social media strategies to achieve marketing targets.

Job requirement:

. At least 8 years of experience in similar role in agency or client side is required

. Hands on experience using social media or online brand engagement platforms

. Understand media metrics & all types of media report

. An ability to identify target audience preferences and build content to meet them

. Familiarity with publishing, groups/ communities on social and knowledgeable on different social channels and excellent in different social natures and trends

. Excellent multitasking skills, open-minded, self-motivation, be able to work under stress deadlines or multi-projects with same deadline.

. Business driven mindset

. Strong written and verbal communication skills

BSs degree in Marketing, Multi-media or relevant filed

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.