JOB DESCRIPTION
Job title: Marketing Manager
Department: Direct Brand
Company: Ecomobi
Location: D1, HCM, Vietnam
Level: Manager
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About the job:
Ecomobi is seeking a strategic, data-driven Marketing Manager for Direct Brand division. The role focuses on scaling B2B growth through sophisticated social commerce strategies, brand positioning, and full-funnel performance optimazation.
Key responsibilities:
1. Marketing strategic planning and execution:
- Develop and implement comprehensive B2B marketing strategies that align with the company's and division's objectives.
- Build and manage a clear marketing roadmap with well-defined KPIs across the funnel (e.g., MQL, SQL, CAC, LTV..)
- Select and apply suitable marketing models (Inbound, Outbound, ABM...) based on business stage and market conditions; evaluate pros and cons of each.
- Optimize customer acquisition cost (CAC) by improving content personalization, channel performance, data quality, and alignment with Sales.
- Manage multi-channel digital marketing campaigns with a strong focus on social media (TikTok, YouTube, Facebook), incorporating A/B testing and growth hacking mindset.
- Collaborate cross-functionally with internal teams (BD, Creator Partnership, TikTok Ads, Ecolive...) to ensure alignment and smooth execution of strategic marketing plans.
2. Brand Management:
- Build, implement, and manage long-term brand positioning strategies, especially in competitive social commerce environments.
- Leverage brand measurement tools (e.g., brand sentiment, share of voice, brand lift) to evaluate brand health and refine positioning.
- Drive brand awareness and equity through innovative campaigns using formats such as short-form video, livestreams, and creator content.
- Work closely with the Creative team to produce brand-aligned, high-quality marketing content that communicates clearly from awareness to conversion.
- Lead initiatives involving KOLs/creators, from selecting the right partners to tracking performance metrics (reach, engagement, conversions, sentiment).
3. Budget Management:
- Plan and manage the marketing budget to ensure efficient resource allocation and strong ROI.
- Track marketing spending and campaign performance against business KPIs (e.g., CAC, CPL, LTV, ROAS) to continuously improve effectiveness.
- Prioritize budget for high-impact branding and lead generation initiatives, especially those targeting B2B customer segments.
Competencies:
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).
- 5+ years of relevant experience in Marketing, at least 2 years at manager role. Experience in B2B and/or social commerce is highly preferred.
- Strong expertise in brand strategy, performance marketing, and full-funnel campaign planning.
- Solid understanding of key B2B marketing metrics (MQL, SQL, CAC, LTV...) and ability to use data for decision-making.
- Strong communication and interpersonal skills; effective collaboration with cross-functional teams.
- Strategic, creative, data-driven, and experiment-oriented mindset.
- Proficiency in English, both written and verbal.
Benefits:
- 100% Salary and allowances for 2-month Probation
- Lunch allowance: 40,000 VND/day worked, Laptop allowance: 400,000 VND/month, Free parking, Telephone subsidy
- Annual leave: 16 days/year. Employees get 1 day off on their birthday.
- Fund for Training & Development: annual training budget according to rank; the company also frequently organizes internal training courses and training with external instructors.
- Bonuses for holidays and special occasions
- 13th month salary; bonus based on working performance (quarterly) and Salary review twice a year
- 4 full paid leaves/year for Family caring leave
- Personal Healthcare Insurance besides Social and Medical Insurance; annual health check-up
- Teambuilding: from 2-3 times/year, both local and overseas
Other information:
- Flexible time: 9AM 6PM (7,5 hours/day From Monday to Friday)
- Working location: 3-4 Floor, Dashaus Building, 27AB, Tran Nhat Duat Street, D1, HCMC
