You will build it. You will own it. You will shape what Ecomlux becomes.
This is not a role where you join an existing marketing machine.
This is a role where you build the machine itself.
At Ecomlux, we're developing a SaaS platform designed to empower e-commerce brands to scale intelligently and you will be the person shaping how the world sees, understands, trusts, and adopts it. You will own the 01 phase: from brand narrative to execution, from positioning to demand creation, from communication to community.
If you're someone who wants responsibility, not instructions this is where you lead, not follow.
Why This Role Matters We believe growth isn't just about acquisition.
It's about building long-term equity: brand experience advocacy retention.
Your work doesn't end at a campaign launch it creates meaning.
You will translate product philosophy into something the market feels, not just hears.
You'll help merchants succeed, scale, and think better and the success of Ecomlux will be a direct extension of your decisions.
You'll shape not just our marketing, but the value we deliver to the entire ecosystem.
What You Will OwnBranding & Messaging- Develop brand positioning, identity system, tone and communication style for Ecomlux.
- Craft product narrative, brand story, and value messaging for merchants and partners.
Content & Communication- Lead content direction across channels: blog, website, social, email, community.
- Build storytelling frameworks, thought-leadership, educational content for merchants.
- Create and manage multi-format content: copywriting, visual briefs, landing pages.
Product & Go-To-Market- Understand product deeply user journeys, pain points, value delivery.
- Lead product communication for launch, feature updates, onboarding and lifecycle campaigns.
- Conduct user research, interview merchants, turn insight messaging execution.
Marketing Execution- Plan and run integrated campaigns covering brand, content, digital, PR, and partnerships.
- Manage social media presence & online brand voice (LinkedIn, Facebook, TikTok, etc.).
- Set up analytics tools & KPIs for brand awareness, engagement and adoption.
Community & Relationship Building- Grow Ecomlux merchant community (events, webinars, Slack/Discord/FB groups).
- Collaborate with KOLs, expert advisors, partners in e-commerce ecosystem.
- Turn users into advocates build trust, conversation, retention loops organically.
Cross-functional Collaboration- Work closely with Founder + Product + Business team to align GTM and roadmap.
- Propose new initiatives, campaigns, experiments, content directions proactively.
- Recruit and develop future marketing teams as we scale.
You Are Fit If You Have- 35+ years experience in full-stack marketing or cross-discipline marketing roles.
- Strong foundation in brand, communication, digital strategy.
- Ability to plan & execute GTM campaigns from idea production distribution reporting.
- Experience working with product teams / SaaS / tech is a plus (not mandatory, mindset > background).
- Excellent communication in English & Vietnamese.
- You think like a builder, ownership + autonomy + curiosity.
You don't wait for instructions. You shape direction. You enjoy figuring things out.
Why Join Ecomlux- Benefit:
- Base Salary: Up to $1800 per month
- Performance-based bonuses, reviewed every 6 months.
- Welfare policies in accordance with state labor laws and company regulations.
- Comprehensive health check-up sponsorship once a year.
- Participation in team-building activities and travel twice a year.
- Experience a drama-free workplace where collaboration, kindness, and support are the norm. Our leadership team is dedicated to providing the encouragement and assistance you need to excel in your role.
- Personal Development:
- Fast-track your career: You will be recognized as a founder-builder of Ecomlux.
- Unlimited learning opportunities: Enhance your skills through a comprehensive training program, mentorship, and guidance from leaders.
- You'll be given the reins to drive initiatives forward and make a real impact.
- You'll collaborate directly with a founder-driven team ambitious, execution-oriented, hungry to build something real. Here, you don't work under people. You build alongside them. Ecomlux is where smart, driven, curious people come to do things that matter.
- Unlock the opportunity to actively engage in the growth journey of a cutting-edge SaaS business specializing in E-commerce. Dive into the challenge of exploring the global market landscape. Your work will shape how thousands of merchants grow and operate.
Application Information- To apply, please: Send your CV to the email address: [Confidential Information]
- (Email subject: Application Source - Founding Marketer - Your Full Name)
- Company Information:
- Address: 2nd floor, No. 3, Alley 120, Truong Chinh Street, Phuong Mai Ward, Dong Da District, Hanoi
- Working hours: from 8:30 AM to 6:00 PM (with a 1.5-hour lunch break) from Monday to Friday, and 2 Saturdays off per month.
With us, you're not just an employee; you're a key player in our journey towards success. Seize the opportunity to advance your career at an unprecedented pace. Let's embark on this journey together. Apply now to be a part of something extraordinary.
