Marketing Manager (Rx) - Brand/Product

Company: STADA Vietnam/STADA Pymepharco

Location: HCMC

Position: Marketing Manager (Rx) - Brand/Product

Reporting line: Marketing Head

Open for candidate who +12 years experience in healthcare brand management with at least 2 years in a management role. Candidates have experience in Rx (Antibiotics/CVRM/Gastrointestinal) is a plus point

Job Purpose: Management of brand architecture, portfolio management, and caretaker of brand equities. Be the brand custodian to lead the brand development & drive executional excellence in the local market, ensure that the execution and implementation are aligned to the Global/ Regional brand strategies. And be the champion of the category/ brands to lead the operational in-market by working closely with the cross-functional teams and the commercial/ operations teams.

Benefit:

• 100% SHUI contribution on probation time
• 15 days annual leave/year + 3 days sick leave
• Healthcare Insurance covered for 2 dependents
• Birthday, Tet, holidays...bonus
• Friendly, open and comfortable MNC working environment
• Other benefits following current labor law

Main Responsibilities:

1. Develop, adapt, and execute marketing strategy and plans based on consumer and customer insights to have full ownership of the brand.

2. Closely collaborate with R&D, Medical, and Sales teams, global colleagues for 360 views of all functions influencing brand performance.

3. Brand Strategy & Planning:

• Develop and implement comprehensive brand plans that align with the company's business objectives.
• Conduct market analyses to assess the competitive landscape, identify customer insights, and stay ahead of emerging trends.
• Regularly review brand performance and make strategic adjustments to achieve targets.

4. Marketing Execution:

• Lead the planning and execution of omnichannel marketing campaigns across digital and traditional platforms.
• Develop and manage promotional materials while ensuring compliance with regulatory standards.
• Work closely with field teams to ensure successful deployment of tools and training materials.

5. Partner with global and regional teams to leverage best practices and ensure alignment with broader organizational goals.

6. Budget Management:

• Manage the marketing budget efficiently to maximize return on investment (ROI).
• Monitor sales forecasts and financial performance, providing regular updates on budget variances.

7. Performance Tracking:

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Conduct post-campaign analysis and use data-driven insights to optimize future strategies.

8. Compliance:

• Ensure all marketing activities comply with internal policies and external regulations.
• Stay informed about industry guidelines and regulatory changes related to vaccine marketing.

9. Continuous competition and market trend analysis.

10. Team management: Build-up and develop the team, organize, and assign tasks, manage the team performance; have professional development activities to fix gap between the current and expectation; cascade targets to subordinates by assigning KPIs, giving instructions, supporting for achieving the targets and ensuring performance appraisal as requested.

11. Regular monthly field visits, training, and other support for field team.

12. Other tasks assigned by the line manager.

Requirements

• +12 years experience in healthcare brand/product management with +2 years in a management role.
• Able to read and interpret market data (Nielsen/ IQVIA data) and market research.
• Experience in Antibiotics/CVRM/Gastrointestinal is a plus point
• Fluency in both verbal and written English
• Proven success in growing brands.
• Previous experience working in matrix organization is preferred.
• Ability to own and manage to grow brands.
• Executional excellence and leadership in driving brand growth in local market and channels.
• Strong analytical thinking, action planning and organizing.
• Strategic thinking, creativity and problem-solving.
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners.
• Ability to be flexible and adapt quickly to changing strategies and priorities.
• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations.
• Willing to travel when required

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