Marketing Manager

About Us

Indochine Wellness is a leading provider of innovative, premium fitness and wellness ecosystems for businesses across Vietnam - including gym clubs, wellness centers, corporate wellness programs, and high class health-focused hospitality organizations. As we expand our footprint, we're looking for more talents to fuel our next phase of growth.

Role Purpose

We're looking for a driven and creative marketing professional to lead the successful delivery of integrated marketing campaigns and initiatives across the country. This role combines marketing strategy, campaign execution, commercial performance, digital marketing, CRM, and product launches. We're hiring at two possible levels depending on experience - Marketing Manager (owns strategy end-to-end, manages P&L, leads the team) or Marketing Assistant Manager (executes the plan under guidance, with growing ownership of campaigns and digital/CRM execution).

Key Responsibilities

• Define and execute the marketing plan across campaigns, initiatives, and events to hit targets for leads, revenue, margin, and profitability
• Align marketing priorities with Sales strategies together with brands guidelines
• Plan and deploy sell-in/sell-out tools - events, mailing, web marketing - to generate leads and sales
• Lead or support local product launches through integrated marketing activities
• Manage marketing investment and monitor ROI through pre/post-campaign analysis
• Drive digital marketing and e-commerce initiatives to strengthen lead generation and brand awareness
• Ensure effective CRM use for clean, accurate, up-to-date market data
• Lead, coach, and develop the marketing team (Manager) or collaborate closely with cross-functional teams (Assistant Manager)

Key Requirements

Marketing Manager

• 8+ years of relevant experience, including 3+ years in a similar managerial role, ideally multinational/fast-paced
• Practical P&L management experience
• Strong leadership and hands-on team-management capability

Assistant Marketing Manager

• 6 years of relevant marketing experience, ideally with campaign execution and digital/CRM exposure
• Ability to take ownership of projects and coordinate cross-functionally
• Understand and self - manage P&L in scalable projects

Both Levels

• Strong strategic thinking and ability to translate strategy into execution
• Strong communication, presentation, project management, and problem-solving skills
• Ability to leverage AI tools for productivity and workflow integration
• Farmiliar with CRM or comparable pipeline tools

What We Offer

• Annual health insurance
• International working environment
• Exposure to professional brand content
• Training courses at local and global level
• Strong creative culture encouraging personal development