Develop and implement impactful brand communication programs that stimulate consumer demand and accelerate brand expansion, grounded in robust consumer insights, proven practices, and past business learnings.
Build a strong partnership network with Trade Marketing, Sales, and Demand Planning to enhance commercial synergy and ensure flawless execution.
Lead innovation and product renovation projects, working closely with RDQ, Trade Marketing, Sales, Operations, and Finance to bring winning ideas to market.
Collaborate effectively with Group Marketing across global and local initiatives; manage all local components of the marketing mix for assigned brands.
Continuously monitor brand health and performance; evaluate new product opportunities through market data analysis and integrated research sources.
Contribute to shaping an insight-driven, data-powered Marketing team that consistently delivers strong business results.
Manage and refine the brand portfolio to secure sustainable and profitable growth.
Participate proactively in annual business planning, budgeting processes, and strategic review sessions with both the local Board and regional leadership teams.
Requirements:
Have more than 12-year experience of Marketing in Multinational FMCG companies.
Demonstrate ability to design and deploy high-impact brand communication programs that boost demand and accelerate growth based on deep consumer understanding and past insights.
Proven experience collaborating with Trade Marketing, Sales, and Demand Planning to build a strong commercial team and elevate execution standards.
Strong leadership in driving product innovation and renovation in partnership with RDQ, Trade Marketing, Sales, Operations, and Finance.
Experience coordinating with Group Marketing on both global and domestic projects, including managing the local marketing mix.
Solid capability in monitoring brand performance, interpreting market research, and integrating multiple data points to assess new product developments.
Commitment to cultivating an insight-focused, data-led marketing culture within the team.
Ability to optimize product portfolios for better profitability.
Active participation in yearly planning, budget revisions, and strategic presentations with senior management and regional teams.
