Company description
House of Barbaard is a premium grooming and lifestyle brand in Vietnam, with locations in Hanoi and Ho Chi Minh City. Built on 9 years of experience, the brand combines a classic barbershop, lounge bar, private rooms, and its own membership program, creating a place for people worth knowing and connecting with.
As the company continues to grow, House of Barbaard is focused on building strong operational standards, a positive team culture, and a consistently high-quality guest experience across all current and future locations, while using AI and technology to better understand guest preferences and deliver more personalized service.
About the job
We are seeking a Marketing Manager to lead marketing for House of Barbaard across both Hanoi and Ho Chi Minh City. You will be responsible for brand communication, social media, campaigns, content planning, events promotion, membership marketing, and local marketing support for both locations.
This role requires someone who understands lifestyle brands, can manage multiple priorities, and can turn business goals into clear marketing actions. Success means stronger brand visibility, better content, more qualified inquiries, successful campaign execution, and consistent communication across both locations.
Responsibilities
- Lead marketing planning and execution for both House of Barbaard locations.
- Manage brand communication across social media, website, email, online listings, and marketing materials.
- Create and maintain a monthly content and campaign calendar.
- Coordinate photoshoots, video content, stories, reels, event content, and guest experience content.
- Work closely with sales and operations to promote memberships, private rooms, events, partnerships, barber services, F&B, and special campaigns.
- Ensure all marketing materials follow the House of Barbaard brand standard.
- Support local campaigns for Hanoi and Ho Chi Minh City while keeping the overall brand consistent.
- Manage external suppliers such as photographers, videographers, designers, printers, agencies, and media partners.
- Track marketing performance, including reach, engagement, inquiries, campaign results, and conversion support.
- Improve guest communication before, during, and after campaigns and events.
- Support PR, influencer visits, collaborations, and brand partnerships where relevant.
- Share regular marketing reports, insights, opportunities, and recommendations with management.
Requirements
- Fluent Vietnamese, with strong English communication skills.
- Proven experience in marketing, brand management, social media, hospitality, lifestyle, luxury service or F&B.
- Strong understanding of content, campaigns, social media, guest communication, and brand consistency.
- Good eye for visuals, copy, tone of voice, and presentation.
- Able to manage both creative work and practical execution.
- Organized and able to manage calendars, suppliers, deadlines, and multiple locations.
- Comfortable working with sales, operations, bar, barbering, private rooms, and management teams.
- Able to report clearly on marketing activity, results, and improvements.
- Strong personal presentation and alignment with the House of Barbaard standard.
- Willingness to travel between Hanoi and Ho Chi Minh City when needed.
Benefits & Salary
- Salary: Base 20-25 million VND
- Performance bonus based on marketing performance and business results.
- 13th-month salary
- 20 days of paid leave
- 20% discount on company products and 50% staff discount on all F&B services for your personal consumption.
Working hours
- 40 to 45 hours per week, to be negotiated
