Develop and implement the annual integrated Marketing Plan, including Brand Marketing, Trade Marketing, Digital Marketing, Communications, PR, Events, and Sales Support Programs; monitor and evaluate overall effectiveness.
Manage and maintain a consistent brand image, brand positioning, messaging, and communications across all channels.
Collaborate closely with the Sales Division to ensure growth across all sales channels.
Coordinate with relevant departments on branding, communications, sales materials, trade marketing programs, promotions, customer conferences, roadshows, activations, POSM displays, and other sales-driving activities at points of sale.
Monitor and stay updated on market trends, customer behavior, and industry developments to develop appropriate marketing plans.
Manage the marketing budget, measure return on investment (ROI), and provide periodic reports to the Management Board on implementation results, budget utilization, and improvement recommendations.
Lead and develop the Marketing team while fostering a culture of innovation and continuous improvement.
Organize, assign, and supervise the work of the Marketing team.
Establish objectives, KPIs, reporting systems, and employee performance evaluations.
Develop and deliver training programs to enhance the capabilities and competencies of team members.
Develop brand identity systems and sales support tools, including sales kits, catalogs, brochures, color charts, product introduction materials, technical instructional videos, and product training content.
Develop and drive the Marketing Digital Transformation strategy.
Develop Marketing Digital Transformation plans aligned with the company's business model, sales channel structure, and product brand strategy.
Manage and optimize key digital channels, including the company website, Facebook, TikTok, YouTube, Zalo, digital advertising platforms, and other online content channels.
Collaborate with relevant departments to develop digital tools, reporting dashboards, CRM/marketing databases, and automation solutions in line with the company's implementation roadmap.
Enhance the digital capabilities of the Marketing team and promote a data-driven, content-driven, and commercial-driven mindset in daily marketing operations.
