Marketing Manager

Early Applicant

5-7 Years

Job Description

Job Responsibilities:

1Market Strategy Formulation:

Develop the annual marketing strategy and implementation plan for the Vietnamese market according to the company's business objectives, including brand promotion, product marketing, channel strategies, etc.
Analyze local market trends, consumer behavior, and competitor dynamics, and adjust strategies to increase market share.

2Brand and Product Promotion:

Take the lead in the localization construction of the brand, and plan integrated online and offline marketing activities (such as social media, KOL collaborations, exhibitions, promotional activities, etc.).
Manage advertising placements (on platforms like Google, Facebook, TikTok, etc.) and media relations, and optimize the return on investment (ROI) of advertising.

3Digital Marketing and Data Analysis:

Be responsible for the operation of digital marketing channels (SEO/SEM, social media, EDM, etc.) to enhance brand exposure and conversion rates.
Monitor marketing data (traffic, conversion, user retention, etc.), regularly generate analysis reports, and optimize strategies.

4Cross-departmental Collaboration:

Work closely with the sales, product, and supply chain teams to ensure that marketing activities are aligned with business objectives.
Coordinate with external partners (advertising agencies, media, agents, etc.) to ensure the efficient implementation of projects.

5Budget Management:

Formulate and allocate the marketing budget reasonably, control costs, and ensure the maximization of return on investment.

Job Requirements:

1Educational Background:

A bachelor's degree or above. Majors in marketing, business management, media, etc. are preferred.

2Work Experience:

More than 5 years of marketing experience, with at least 3 years focusing on the Vietnamese or Southeast Asian market. Experience in the FMCG, retail, or e-commerce industries is preferred.
Have successful marketing campaign cases (a brief description is required).

3Core Skills:

Proficient in digital marketing tools (such as Google Analytics, Meta Ads, SEO tools, etc.) and possess strong data analysis capabilities.
Be familiar with local social media in Vietnam (such as Zalo, Facebook, Tiktok, etc.) and consumer behavior.
Have excellent creative planning ability and execution ability, and be able to independently complete event plans.

4Language and Cultural Adaptability:

Fluent in English (both written and spoken). Proficiency in Vietnamese is a plus.
Understand Vietnamese culture, business customs, and laws and regulations, and be able to quickly integrate into the local environment.

5Soft Skills:

Result-oriented, with strong stress resistance, and be able to adapt to a fast-paced work environment.
Have excellent communication skills and team management experience.