Marketing Leader

1. M t cng vic

Chin lc v hoch nh

• Phi hp vi Ban lnh o xy dng chin lc marketing ngn hn v di hn.
• xut cc nh hng truyn thng, chin lc thng hiu v k hoch ra mt sn phm/dch v ph hp vi nhu cu th trng v mc tiu cng ty.
• Phn tch th trng, xu hng ngnh, i th cnh tranh v hnh vi ngi tiu dng a ra chin lc tip cn hiu qu.

T chc v qun l

• T chc v qun l ton b hot ng ca phng marketing, bao gm cc mng: digital marketing, ni dung, thit k, thng hiu, s kin,...
• Phn cng cng vic, thit lp ch tiu , theo di tin v nh gi hiu qu ca tng thnh vin trong i nhm.
• Phi hp cht ch vi cc phng ban khc (Vn hnh, Product,) m bo s ng nht trong truyn thng v trin khai chin dch.

Trin khai v kim sot

• Chu trch nhim lp k hoch v trin khai cc chin dch marketing trn a knh (online & offline).
• Qun l ngn sch marketing, ti u chi ph v m bo hiu sut ca tng hot ng.
• ng dng cng c o lng v phn tch d liu nh gi hiu qu chin dch v xut ci tin.

Pht trin i ng

• o to, hng dn v nng cao nng lc cho nhn s marketing.
• Xy dng vn ha lm vic ch ng, cu th v sng to trong ton b phng ban.

2. Yu cu cng vic

Trnh v kinh nghim

• Tt nghip i hc tr ln chuyn ngnh Marketing, Qun tr kinh doanh, Truyn thng hoc lnh vc lin quan.
• Ti thiu 1 nm v tr qun l nhm.
• C kinh nghim trin khai thc t cc chin dch marketing a knh

Kin thc chuyn mn

• Hiu r cc nguyn l marketing hin i: chin lc khch hng, hnh trnh ngi dng, ti u hiu sut, xy dng thng hiu.
• Thnh tho cc cng c phn tch d liu v o lng hiu qu marketing.

K nng v t cht

• K nng lnh o, t chc cng vic v iu phi i nhm hiu qu.
• T duy chin lc, c kh nng nhn nhn vn a chiu v ra quyt nh da trn d liu.
• Ch ng, cu tin, chu p lc tt v c tinh thn trch nhim cao trong cng vic.

3. Quyn li

• Lng tha thun
• Thi gian lm vic: Th 2- Th 6 (09:00 - 18:00) ti ng a
• Thng KPIs, L Tt, Lng Thng 13 theo quy nh cng ty.
• Ph cp n tra, Gi xe.
• Mi trng lm vic chuyn nghip, c hi pht trin di hn.
• c u i chi cc phng ti Genesis hon ton MIN PH theo chnh sch ca Genesis quy nh theo tng nhm nhn vin.
• Tham gia cc hot ng tp th nh: teambuilding, movie day, teabreak.