Role Overview
The Growth Operations Executive plays a critical role in operationalizing and scaling Growtrics marketing initiatives. This role sits at the intersection of data, systems, and growth, ensuring that all marketing workflows run seamlessly and that every initiative is measurable, optimized, and directly tied to revenue.
You will be responsible for maintaining the integrity of our CRM and marketing automation systems, managing referral and influencer programmes, executing lifecycle email campaigns, and generating insights from content and social media performance. If you enjoy building scalable systems and turning data into actionable growth strategies, this role is for you.
Key Responsibilities
1. CRM & Lifecycle Data Operations
- Maintain and standardize customer attributes across HubSpot and Customer.io, including webinar, lifecycle, and revenue-related properties.
- Ensure accurate and reliable data synchronization between HubSpot, Customer.io, Zoom, and internal systems.
- Design and manage AI-enabled automation workflows to streamline segmentation, campaign triggers, and reporting.
- Monitor data hygiene, resolve discrepancies, and maintain a single source of truth for customer insights.
- Build and maintain dashboards to track top-line and bottom-line revenue performance.
2. Affiliate & Referral Programme Management
- Operate and optimize Growtrics affiliate and referral programmes to drive scalable, cost-efficient growth.
- Ensure seamless workflow execution, including referral tracking, attribution, reward fulfillment, and fraud prevention.
- Analyze the referral funnel to identify drop-offs and recommend optimization strategies.
- Manage affiliate-related communications and lifecycle journeys through Customer.io.
3. Email Marketing & Lifecycle Automation
- Own the end-to-end execution of lifecycle email campaigns, including webinars, referrals, product launches, and retention initiatives.
- Maintain audience segmentation and personalization strategies to enhance engagement and conversion.
- Conduct A/B testing and analyze campaign performance to continuously improve results.
- Ensure timely and accurate deployment of all communications.
4. Content & Social Media Operations
- Track and maintain performance data across all social media and content initiatives.
- Support the integration of content performance data into internal systems for attribution analysis.
- Analyze metrics such as reach, engagement, and conversions to generate actionable insights.
- Provide data-driven recommendations to improve content strategy and campaign effectiveness.
5. KOL Programme Management
- Identify, evaluate, and outreach to relevant Key Opinion Leaders (KOLs) and influencers in the education and parenting space.
- Manage end-to-end influencer partnerships, including onboarding, briefing, and campaign execution.
- Track performance metrics such as reach, engagement, conversions, and ROI.
- Build long-term relationships with partners to strengthen brand credibility and acquisition.
6. AI Workflow Automation & Innovation
- Design, build, and maintain AI-driven workflows to automate processes across:
- CRM and lifecycle data operations (HubSpot and Customer.io)
- Content creation and distribution
- Email marketing and segmentation
- Affiliate and KOL programme management
- Identify opportunities to streamline manual tasks using AI tools and automation platforms (e.g., Zapier, Make, OpenAI, or similar technologies).
- Develop prompt frameworks and standardized processes to ensure consistent and scalable AI outputs.
- Collaborate with marketing and engineering teams to integrate AI solutions into existing systems.
- Continuously evaluate and implement new AI technologies to enhance operational efficiency and growth performance.
- Document AI workflows and best practices to enable scalability and knowledge transfer.
Who We're Looking For
Must-Have Skills
- Minimum 2–3 years of experience in Marketing Operations, Growth, CRM, or Analytics.
- Hands-on experience with HubSpot and/or Customer.io (or similar marketing automation platforms).
- Strong analytical mindset with the ability to interpret data and generate insights.
- Experience managing or supporting affiliate, referral, or influencer programmes.
- Excellent organizational and project management skills.
- Strong communication and stakeholder management abilities.
Nice-to-Have
- Familiarity with API integrations and automation tools (e.g., Zapier, Make).
- Experience in EdTech, SaaS, or subscription-based businesses.
- Understanding of social media analytics and performance tracking.
- Basic knowledge of SQL or data visualization tools.
What You'll Learn & How You'll Grow
- End-to-End Growth Strategy: Gain hands-on experience managing the full customer lifecycle from acquisition to retention and advocacy.
- Revenue Operations: Develop expertise in linking marketing initiatives directly to revenue and company value.
- Marketing Automation & CRM: Master industry-leading tools like HubSpot and Customer.io to build scalable growth systems.
- Partnership & Influencer Marketing: Learn how to structure and scale KOL and affiliate programmes.
- Data-Driven Decision Making: Build strong analytical skills by translating data into actionable business insights.
- Startup Exposure: Work closely with founders and play a key role in shaping the growth trajectory of a fast-growing EdTech company.
Salary
The salary for this position can be negotiated based on seniority. Factors such as qualification,
skills, experience, etc. might affect the compensation.
Employees can expect bonuses contingent on their excellent performance.
Why Join Us
- Highly competitive compensation package, including 100% salary during probation, designed to reward your talent and dedication.
- 13th-month salary and performance-based bonuses to celebrate your achievements and contributions.
- Comprehensive Social Insurance calculated on gross salary, giving you peace of mind and full legal protection.
- Generous and flexible time-off policy: 14 annual leave days + 6 sick leave days to recharge and maintain work-life balance.
- Flexible working hours allowing you to manage your schedule and work in a way that suits your lifestyle.
- MacBook provided, ensuring you have the tools to perform at your best from day one.
- Full compliance with the Vietnam Labor Code, so you can focus on work with confidence in a fair and lawful environment.
- Opportunity to collaborate directly with global stakeholders, gaining exposure to international best practices and expanding your professional network.
- A workplace that truly values your well-being: regular social events, sports clubs, gym activities, and team-building programs to foster connection and fun.
- Vibrant, youthful, and international culture that encourages creativity, innovation, and continuous growth.
- Fully stocked pantry with a variety of snacks, milk, and beverages to keep you energized throughout the day.
- Recognition and rewards based on your experience, skills, and qualifications, ensuring your contributions are appreciated and fairly compensated.
- Career development and learning opportunities to help you grow personally and professionally in a dynamic, supportive environment.
