Role Purpose:
Support the Product MKT Manager in developing and launching new menu items, from consumer insights and product development to market execution, while tracking performance and identifying growth opportunities.
Key Responsibilities:
- Support the development and launch of new items on the menu based on consumer insights, food trends, and business opportunities.
- Coordinate projects from idea, product testing, development to store launch.
- Support the Product MKT Manager in executing product and menu marketing plans.
- Monitor product sales, customer feedback, and market trends to identify opportunities.
- Work closely with Operations, Supply Chain, R&D, Finance, and Agencies for smooth and on-time launches.
- Conduct consumer research, product testing, and competitor/menu reviews.
- Coordinate key visuals, POP materials, product shoots, and other launch materials.
- Support store launch readiness, including ingredients, packaging, and marketing materials.
Professional Skills:
- Bachelor's degree in Marketing, Business Administration, or related fields.
- At least 1 year of Marketing experience, preferably in F&B, Restaurant, QSR, or Retail.
- Good understanding of Marketing 4Ps, especially Product and Promotion.
- Basic sales and consumer data analysis skills.
- Good knowledge of Excel & PowerPoint and good command of English.
Key Experiences & Attributes
- Passionate about food, FnB trends, and creating products for young customers.
- Proactive, hands-on, curious, and eager to learn.
- Comfortable working in a fast-paced restaurant environment.
- Good communication and cross-functional coordination skills.
- Detail-oriented with good time and project management skills.
KFC Vietnam is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
- Disclaimer: This job description may not be a complete description of all the jobs and may be changed from time to time at the discretion of the management. It is intended to convey information essential to understanding the scope of the role. It is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with the position.
- Note: In addition to the primary responsibilities outlined in this Job Description, you shall coordinate with your Line Manager to define, agree upon, and execute work objectives and KPIs from time to time, in alignment with your job title, scope of work, and the Company's operational requirements.
