Job Title: Marketing Director Posting Start Date: 16/10/2025 Req ID: 1332
Job Summary
Brand Senior Director is responsible for leading and executing the overall marketing strategy to drive brand growth, market share, and revenue of the brand
Job Responsibilities
- Category Growth Strategy: develop and execute strategic plans that align with our brand vision and business objectives.
- Market Analysis & innovating products: conduct thorough market research and analysis to identify opportunities, understand consumer trends, and stay ahead of the competition.
- Brand positioning & Brand communication: collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels.
- Route-to-market strategy & Performance Tracking: Design route-to-market for new innovation to drive growth; Monitor and evaluate the performance of our brand initiatives, analyzing key metrics and providing actionable recommendations for improvement.
- People development: mentor and coach to develop team members.
Job Responsibilities - Continued
Skills
- Software Proficiency: Adobe Photoshop, Illustrator, Storyboard Pro, Toonboom or others similar software
Functional Competencies
Masan's Core Competencies
Masan's Leadership Competencies
Education
Certifications
Conditions of Employment
Physical Requirements
Relevant Industries
Interview Questions
