A prestigious client in the luxury sector is seeking a Marketing Director to shape and deliver world-class marketing strategies from their Ho Chi Minh City base. This is an exceptional opportunity for you to make a significant impact by leading a talented team, driving integrated marketing programmes, and elevating brand presence across multiple channels. The organisation offers a collaborative environment where your expertise in developing innovative solutions and nurturing high-performing teams will be highly valued. If you are passionate about defining customer needs, executing creative campaigns, and working closely with senior stakeholders, this role provides the platform to showcase your skills while enjoying flexible working opportunities and ongoing professional growth.
What You'll Do
As Marketing Director Luxury Sector, you will play a pivotal role in shaping the strategic direction of all marketing activities. Your day-to-day responsibilities will involve close collaboration with senior leaders to define focus areas for growth while overseeing the planning and execution of integrated campaigns that resonate with discerning audiences. You will be responsible for managing budgets effectively, ensuring seamless communication between internal teams and external partners such as PR agencies or influencers. Success in this position requires a hands-on approach to coaching your team members, maintaining rigorous quality control over all content produced, and adapting quickly to shifting business priorities. By championing best practices in brand management and campaign delivery, you will help ensure that every initiative not only meets but exceeds expectations.
- Facilitate the development of comprehensive brand strategies for own-brand distribution channels as well as broader company initiatives, ensuring consistency in tone of voice and visual identity.
- Consult with key internal stakeholders to identify focus areas, develop sales plans, and align marketing strategies with overarching business objectives.
- Design and implement an annual marketing plan and calendar that supports the achievement of ambitious business results while remaining adaptable to changing priorities.
- Manage the full marketing budget, ensuring resources are allocated efficiently to maximise return on investment across all campaigns and activities.
- Communicate the annual marketing calendar to all relevant parties, revising plans as necessary in response to evolving business needs or market conditions.
- Oversee the creation of detailed briefs for all marketing tactics, collaborating closely with creative design teams, photography studios, copywriters, social media specialists, digital marketers, and external PR agencies.
- Supervise the execution of the annual marketing calendar, monitoring progress against goals and metrics while ensuring timely delivery of projects within budget constraints.
- Review and approve all internal and external marketing materials to maintain high standards of quality and brand consistency across every touchpoint.
- Motivate, coach, and develop team members by fostering a collaborative environment that encourages open-mindedness, flexibility, and shared success.
- Regularly communicate campaign results and insights to key stakeholders throughout the organisation to inform future strategy.
What You Bring
To excel as Marketing Director Luxury Sector, you will bring extensive experience from senior-level roles where you have successfully developed multi-channel strategies for premium brands. Your background should include proven expertise in stakeholder engagementworking closely with executives as well as creative professionalsto ensure alignment on key objectives. You will possess advanced communication abilities that allow you to articulate complex ideas clearly while inspiring confidence among colleagues. A track record of delivering projects on time and within budget demonstrates your dependability under pressure. Additionally, your empathetic leadership style will foster trust within your team while encouraging knowledge sharing across departments. Experience navigating both traditional media landscapes and emerging digital platforms will further enhance your effectiveness in this multifaceted role.
- Minimum of eight years experience in marketing or communications roles within premium or luxury sectors is essential for this position.
- A degree in Marketing or Communications provides a strong foundation for understanding both strategic planning and tactical execution.
- Demonstrated ability to build robust marketing plans that consistently deliver tangible results across multiple channels is required.
- Exceptional verbal and written communication skills enable you to engage persuasively with stakeholders at every level of the organisation.
- Proven experience in copywriting and editing ensures all messaging remains clear, compelling, and aligned with brand guidelines.
- A collaborative mindset combined with a hands-on approach allows you to work effectively within diverse teams while remaining open-minded and flexible when facing new challenges.
- Experience motivating teams through coaching, feedback, and performance management is vital for fostering ongoing professional growth among colleagues.
- Familiarity with both traditional press relations as well as digital influencer engagement is highly desirable for maximising reach within target markets.
- Knowledge of the home or lifestyle industry would be advantageous but is not mandatory; an entrepreneurial spirit capable of driving forward goals independently is also valued.
What Sets This Company Apart
This client stands out as a leader in the luxury sector by prioritising collaboration, creativity, and employee wellbeing at every level. Their commitment to flexible working opportunities empowers staff to balance personal commitments alongside professional ambitions. Employees benefit from generous training opportunities designed to support ongoing career progression within an inclusive environment that values diverse perspectives. The company's dedication to excellence extends beyond its productsfostering a culture where knowledge sharing is encouraged and achievements are celebrated collectively. As part of this esteemed organisation, you will have access to cutting-edge resources while contributing meaningfully to projects that set new benchmarks for quality within the industry.
What's Next
If you are ready to take your career in luxury marketing to new heights while making a lasting impact on an iconic brand's future direction, this is your moment!
Apply today by clicking on the link providedyour next exciting challenge awaits.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
