Job Description
Overview
I. About Golden Gate Group:
Founded in 2005, Golden Gate is recognized as a leading restaurant chain operator in Vietnam in terms of sales, number of concepts, outlets, and professionalism.
Golden Gate currently operates over 21 concepts with nearly 400 restaurants nationwide, serves 17 million customers each year, and it has planned for further development.
Philosophy: More quality for life
Mission: Happy team members Happy customer
Vision: Be the first F&B choice
Core Value
Integrity
Humanity
High efficiency
II. Role Objective
Analyze marketing/ loyalty data and generate insights to optimize campaigns, loyalty programs, customer retention, and CLV. This role blends strong data analysis skills with light product ownership: understanding business needs, converting them into data logic/backlog, and collaborating with DA/AE/DS teams to deliver end-to-end data products.
IV. Responsibilities For Marketing Data Analyst At GGG
Analyze and interpret complex datasets to identify trends, patterns, and actionable insights linked to customer lifecycle & campaign impact using statistics or ML models.
Build predictive models and machine learning algorithms. Propose solutions and strategies to business challenges.
Design and maintain campaign dashboards (Power BI / Superset); Track campaign performance: loyalty, voucher, A/B testing, CR & retention.
Maintain Marketing & Loyalty Datamart, ensure data quality & consistency.
Collaborate with GRO/Marketing/Sales team to define user stories, maintain backlog & priorities.
III. Requirements
Bachelor's degree in Statistics, Applied Math, Econometrics, Computer Science or a related field.
2+ years of experience in marketing data analysis: loyalty, CRM, campaign.
Proficient in SQL, dbt, Power BI or Superset, cohort analysis, A/B testing.
Ability to manage backlog, write user stories, and propose measurable OKRs (light PO mindset).
Effective communicator with both Data & GRO/ Marketing teams.
