Company Description
WANA Beverage JSC is a leading beverage manufacturer specializing in co-packing and private label/OEM services with headquarters and factories in Vietnam. Operating since 2016, WANA Beverage partners with over 100 clients from 50+ countries, offering tailored solutions to meet diverse requirements.
Objective
- Develop and execute content strategies to strengthen Wana Beverage's brand presence in the B2B market.
- Create impactful written and video content to attract, nurture, and convert business partners (distributors, F&B chains, hotels, restaurants).
Key Responsibilities
- Content Strategy: Plan monthly/quarterly content aligned with B2B business goals.
- Writing & Editing: Produce PR articles, case studies, brochures, email campaigns, blogs, whitepapers, and LinkedIn/website content.
- Channel Management: Manage corporate communication channels including website, LinkedIn, and partner newsletters.
- Video Content:
- Develop scripts, shoot, and edit short-form videos (Facebook Shorts, Instagram Reels, TikTok, LinkedIn).
- Use CapCut and Canva for basic editing, subtitles, and visual enhancements.
- Focus on professional B2B storytelling: product introductions, production processes, brand stories, partner testimonials.
- Collaboration: Work closely with Sales & Marketing teams to ensure content supports sales activities and B2B events.
- Analytics & Reporting: Track performance (traffic, leads, engagement) and propose improvements.
- Events: Prepare content for customer conferences, trade shows, and B2B workshops.
- Other initiatives assigned by HOD
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related fields.
- 1–2 years of experience in Content Marketing, preferably in B2B or FMCG/beverage industry.
- Strong writing and editing skills with the ability to craft persuasive, professional content.
- Ability to script and produce short-form videos, with basic proficiency in CapCut and Canva.
- Knowledge of SEO, inbound marketing, and analytics tools (Google Analytics, HubSpot).
- Good command of English (especially for international partner communication).
- Strategic mindset, self-driven, and collaborative team player.
