Marketing Communications Team Leader

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs):

The Communication Team Leader plays a critical role in shaping and delivering California Wellness Group's brand communication and content execution. Working closely with internal stakeholders, including Marketing, Sales, and Operations teams, he/she is responsible for leading the Content, Design, and Video teams to deliver high-quality communication outputs that drive both brand equity and performance results.

Operating in a high-performance culture with strong attention to execution excellence, he/she contributes to the company's brand strength, lead generation, and revenue growth by:

Delivering consistent, on-brand, and compliant communication across all channels;

Driving performance content that supports lead generation and conversion objectives;

Building strong visual and video storytelling aligned with CWG's premium positioning.

REPORTS TO: Marketing Manager

KEY RESPONSIBILITIES & CRITICAL DRIVERS:

A. 60% - Content & Communication Execution Leadership

1. Lead and manage the Content team (performance & branding), ensuring content is delivered on time, on brief, and aligned with business objectives.
2. Translate marketing strategies and campaign objectives into clear content directions and communication plans.
3. Ensure all content complies with healthcare advertising regulations and brand standards
4. Review, refine, and approve key content assets across channels including social media, ads, website, landing pages, ZNS, email, and POSM.
5. Coordinate closely with Performance Marketing to optimize content angles for lead generation, booking, and conversion.

B. 25% - Design & Video Team Management

1. Lead the Design and Video Editor teams to ensure visual and video outputs meet brand guidelines and aesthetic standards
2. Guide the development of key visuals, videos, and creative assets for campaigns, branding initiatives, and performance marketing.
3. Ensure consistency of brand identity across all visual touchpoints (online & offline)
4. Manage workload, timelines, and quality control across creative deliverables.
5. Stay updated on content, visual, and video trends to continuously improve output quality and effectiveness.

C. 15% - Team Development, Collaboration & Improvement

1. Contribute to a collaborative and high-performing team culture by coaching, mentoring, and supporting team members.
2. Work closely with Sales, Operations teams to ensure communication aligns with customer insights and operational realities.
3. Proactively propose improvements to content processes, workflows, and communication effectiveness.
4. Continuously develop personal knowledge in healthcare communication, branding, and digital content trends.

Key Performance Indicators (KPIs):

• Content delivery timeliness & quality
• Performance content effectiveness
• Brand consistency & visual quality across channels
• Campaign execution effectiveness
• Team productivity and collaboration

QUALIFICATIONS:

• University Degree strongly preferred, ideally in a relevant degree such as marketing, advertising, communications, business, entrepreneurship or similar.
• Minimum 46 years of experience in content, communication, or creative roles, with at least 12 years in a team leadership capacity.
• Strong understanding of the difference between branding content and performance-driven content.
• Hands-on experience working with content creators, designers, and video editors.
• Good aesthetic sense and strong attention to detail.
• Excellent communication, coordination, and reporting skills
• Results-driven mindset with strong execution focus
• Experience in relevant industries is a strong advantage.

Working address: 346 Ben Van Don, Khanh Hoi Ward

Please send email to: [Confidential Information]