Job Description
Responsibilities
About the team
The SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (e.g. 11.11 and 12.12) to optimizing user journeys and creating compelling narratives, our team plays a pivotal role in TikTok Shop's success in the region.
Promotion Campaign Strategy & ROI Optimization
- Design and execute full-cycle strategies for Vietnam mega promotions, including pre-campaign planning, real-time performance tracking, and post-campaign data analysis.
- Build robust ROI monitoring systems to evaluate subsidy efficiency (e.g., discounts, coupons, rebates), identify leakage points, and optimize resource allocation for maximum impact.
- Develop user segmentation models based on behavioral data (activity, repurchase rate, AOV) to drive personalized incentives and conversion lift.
Subsidy Strategy & Resource Management
- Continuously refine campaign subsidy plan & ROI performance through A/B testing, budget pacing analysis, and competitive benchmarking against platforms like Shopee/Lazada.
Post-Campaign Data Analysis & Insights
- Conduct deep-dive post-mortem analysis on campaign metrics, and prepare executive-level reports linking campaign performance to broader business objectives and market trends into actionable optimizations.
XFN Team Strategy Alignment
- Collaborate with category & creator teams to curate high-potential product portfolios and dedicated subsidy plan that are tailored to Vietnam's consumer preferences
- Design cross-category synergies (e.g., bundled offers, shop-tiered rewards) to amplify basket size and merchant penetration.
Competitor & Industry Benchmarking
- Monitor competitor campaigns, pricing tactics, and emerging trends in Vietnam's e-commerce landscape to inform agile strategy adjustment.
Qualifications
Minimum Qualification(s)
- Education background: Minimum Bachelor's Degree or above
- Experience: 3+ years in e-commerce/strategy consulting/business analytics/data mining roles, with exposure to Southeast Asian e-commerce markets. Prior experience with ecommerce/campaign operations is highly preferred.
- Analytical Skills: proficiency in SQL, Excel, or BI tools (Tableau/Power BI). Proven ability to build dashboards and derive insights from complex datasets.
- Industry Knowledge: Deep understanding of VN e-commerce dynamics, including key platforms roadmap user behaviors and seller operation metrics.
- Communication & Collaboration: Fluent in English with exceptional stakeholder management skills. Good judgment and independent thinking ability, excellent communication and external cooperation ability and good expression ability, ensure rapid learning, adapt to changes, result and goal-driven orientation
Preferred Qualification(s)
- Self-starter attitude: ability to initiate and drive complex analysis to completion with minimal guidance, while synthesizing and communicating insights effectively.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
