We are seeking a Marketing Campaign Executive to join our dynamic team. In this role, you will be the engine behind our marketing campaigns, ensuring they are executed flawlessly from concept to completion. You will work closely with our marketing and sales teams, translating strategic goals into impactful, multi-channel campaigns that drive results and provide valuable insights.
KEY RESPONSIBILITIES
Campaign Management and Development
- Lead the end-to-end execution of Parcel Performs marketing campaigns, serving as the central point of contact for cross-functional teams.
- Partner with content and product marketing teams to develop a comprehensive campaign library, creating compelling, persona-specific content for various channels.
- Adapt campaign content for use across multiple platforms, including marketing emails.
- Execute highly targeted Account-Based Marketing (ABM) campaigns by delivering personalized content to target accounts and personas.
- Collaborate with the design team to develop and implement new, visually appealing email templates that enhance campaign effectiveness.
Reporting and Optimization
- Track and analyze key performance metrics, including open, click-through, and conversion rates, to monitor campaign performance.
- Develop and maintain reporting dashboards within Hubspot to provide stakeholders with clear insights into campaign results.
- Conduct A/B testing on various campaign elements (format, design, messaging) to continuously optimize for improved performance.
- Perform regular competitive analysis to stay informed on market best practices and identify new personalization tactics.
QUALIFICATIONS
- 1-2 years experience in a marketing or campaign execution role.
- Strong understanding of Hubspot CRM & Marketing platform.
- Demonstrated ability to execute projects and work collaboratively with multiple teams.
- Exceptional English written and verbal communication abilities, with a keen eye for detail and the ability to articulate complex concepts clearly.
- Analytical mindset with a focus on data-driven decision-making.
WHAT YOU WILL RECEIVE IN RETURN!
We at Parcel Perform are dedicated to being a platform for growth for all our team members, regardless of function and location.
- The opportunity to work in a fast-growing, super exciting and innovative business that will revolutionize the e-commerce logistics industry. You will be the needle of success on the growth of a global product that will become a key platform behind successful e-commerce logistics worldwide.
- The ability to continuously learn and develop in an international setting with you is a critical driver behind our success in achieving our mission.
- An environment where everybody never stops growing and focuses on succeeding we continuously work with you on your strengths and weaknesses across many important dimensions and look at ways for you to address them and further your development.
- Your entry ticket into being part of the Parcel Perform journey, where you will work with and alongside people from around the world that share the same passion and dedication.
WHO ARE WE AT PARCEL PERFORM!
- Built on the industrys most comprehensive e-commerce logistics data, Parcel Perform is the leading AI-powered Delivery Experience Platform, centered around AI Decision Intelligence.
- The company provides businesses with essential AI toolsincluding Proactive Data Monitoring, Daily AI Insight Summaries, Targeted Recommendations, Performance Alerts, Out-of-the-box Business Intelligence, and the AI Navigatorto optimize operations, personalize the customer journey, and transform e-commerce logistics into a key driver of customer satisfaction and loyalty.
- With its AI-first approach, Parcel Perform enables businesses worldwide to ensure their delivery experience meets the highest standards, master proactive control, and lead by becoming the preferred choice for consumers in an AI-driven world.
- Get started at www.parcelperform.com.
